Comments on: Mitsubishi Pajero Commercials http://theinspirationroom.com/daily/2005/mitsubishi-pajero-tv-ads/ Advertising creativity from around the world Mon, 13 Feb 2012 00:47:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ian Mack http://theinspirationroom.com/daily/2005/mitsubishi-pajero-tv-ads/comment-page-1/#comment-16856 Ian Mack Thu, 28 Aug 2008 14:08:55 +0000 http://www.duncans.tv/?p=84#comment-16856 My family's enjoyment of the Olympics was destroyed by incessant advertising on Channel 9 in Melbourne. Instead of remembering great sporting achievements, and proud athletes singing along with national anthems, we remember Mitsubishi's 'Daniel's Birthday' and the mad doctor who who enjoys fiddling with his new Misubishi car - "door locks", "door unlocks". 'Daniel's Birthday' is a classic piece of advertising frippery. A frumpy blonde woman screams something about Daniel's birthday, and a car chase takes place. I thought there must be something existential here. Maybe it's really deep - a search for the purpose of life... But no, the blonde woman's rant is just a noisy attention grabber. The Ad is completely meaningless. It is embarrassing. If it was really an Ad about frumpish, noisy, middleaged women - I want one! If it was a "love that car" Ad for a Mitsubishi pajero - I don't want one. The Ad told me nothing about the car, or why I might want to spend the time and effort to do more research. That was the job of the Ad agency. They failed! My family’s enjoyment of the Olympics was destroyed by incessant advertising on Channel 9 in Melbourne. Instead of remembering great sporting achievements, and proud athletes singing along with national anthems, we remember Mitsubishi’s ‘Daniel’s Birthday’ and the mad doctor who who enjoys fiddling with his new Misubishi car -- “door locks”, “door unlocks”.

‘Daniel’s Birthday’ is a classic piece of advertising frippery. A frumpy blonde woman screams something about Daniel’s birthday, and a car chase takes place. I thought there must be something existential here. Maybe it’s really deep -- a search for the purpose of life…

But no, the blonde woman’s rant is just a noisy attention grabber. The Ad is completely meaningless. It is embarrassing.

If it was really an Ad about frumpish, noisy, middleaged women -- I want one!

If it was a “love that car” Ad for a Mitsubishi pajero -- I don’t want one. The Ad told me nothing about the car, or why I might want to spend the time and effort to do more research. That was the job of the Ad agency. They failed!

]]> By: Ian Mack http://theinspirationroom.com/daily/2005/mitsubishi-pajero-tv-ads/comment-page-1/#comment-16838 Ian Mack Thu, 28 Aug 2008 13:34:41 +0000 http://www.duncans.tv/?p=84#comment-16838 Oh dear! Pajero is a north American tribe of indigenous people. Nothing to do with Spanish words, etc. Oh dear! Pajero is a north American tribe of indigenous people. Nothing to do with Spanish words, etc.

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