Mitsubishi create Ultimate Road

Most Australian roads are too flat and straight to test out the agility of the new Mitsubishi 380. And so in this ad we have people working together to realign the road with new bends. “Introducing the agile new Mitsubishi 380 with a powerful 3.8 litre V6 it’s a perfect combination of performance and space. We’ve created the ultimate Australian car. Now you can go out and find the ultimate road to match it. Mitsubishi 380. Love the road.”

Lifting the road

Click on the image below to play the video in YouTube


The Ultimate Road spot was developed at Clemenger BBDO, and directed by David Gaddie, Silverscreen (now represented by Partizan). Post production was done at Postmodern Film, Sydney.

People lift the road in Mitsubishi Ultimate Australian Road TV Ad

  • We’ve got the same ad here in a slightly localised form. Don’t know what it is about it but I can’t stand it – maybe it’s too long or something but it just grates on me. Interesting concept though – maybe I’d have liked it if they’d used a giant Hot Wheels set instead.

    Of course, it could be that a lot of our roads are not straight and flat so the add seems redundant.