McDonalds Inner Child Comes Out

McDonalds Australia released the inner child this month, appealing to adults’ nostalgia for McDonalds. The 60 second ad begins with an office worker reaching for a top shelf to put away a file. All of a sudden she freezes. A hatch in her front opens and out comes a child. The little girl makes a rendezvous with a little boy emerging from the body of another frozen office worker. In the basement car park a shopping couple freeze as they open up their car. Their inner children get in and drive off. We see the inner children of a jogger, bus driver, swimmer, courier, storage worker, window washer, executive and tourist.

Inner Child dines at McDonalds in TV Ad


The crowds of children arrive at McDonalds/McCafe to enjoy their healthy meals and gourmet coffee, finding their places at long benches, booths, enjoying the warm lighting, comfy chairs and the number of food choices. A voiceover urges the viewer to “Come see what’s changed and feed your inner child?. The ad finishes with the two office workers unfreezing to find themselves in the possession of a burger and a yoghurt dessert.

Click on the image below to play the video in YouTube (HD)

Credits

The Inner Child campaign was developed atLeo Burnett Sydney, by creative director Mark Collis, copywriter Stephen Coll, art director Matt Ryan and agency producer Brenden Johnson.

Filming was shot by director Joel Pront, via Collider. Post production was done at Fin Design & Effects and Guillotine.

Collider tell us that the door effect was achieved by body casting real adults then building complete prosthetic models of their torsos with doors scuplted into them. The model torsos were then composited back into high speed footage of the frozen adults.

Joel is represented by Believe Media.

The music was produced specifically for the advertisement, composed by Elliot Wheeler, a staff composer with Nylon Studios. The song was sung by Melanie Horsnell – an Australian singer song writer.

Lyrics

Melanie Horsnell CD CoverOh Me, Oh My
My Me, My My
A funny thing like that
So wondering I try

I see, I spy
My me, My eye
Spy my little eye
I spy my me oh my
My my, my me
My my

  • Anonymous

    can u find out what the song on that add is?

  • Anonymous

    hey please please.. can you find the song for this ad.. i have been looking everywhere for it.. but can not find it..

  • Anonymous

    Definatly made specifically for the ad, or there would be lyrics mentioned on other sites. You’d think that they could simply give it to people since you can’t buy it, but almost no industry will release music spefically made for ads. Harsh, but it’s a fact.

  • Anonymous

    Glad I’m not the only one who likes the song. Macca’s picked a winner here, both musically and edibly!

  • Anonymous

    i love this song soooooo much…i want it so bad…ahhhhhhh

  • Anonymous

    I too would like to know the author of this song

  • KiRsT!!

    dude, u are my new best friend!! i had to do an analysis on the ad for skool n i needed the lyrics n the link u provided to the clip saved my ass. thanku sooo much!! keep up the good work :P love ur new bestest frend…xox

  • Anonymous

    The song is a little similar to the canon digic add (the one with the pixelated rodeo) Similar kind of playful acoustic guitar theme

  • sissy

    OH! i love that song ive been searching for it for ages! i want it…argh wish it was released.

  • Anonymous

    the second ad in the inner child campaign is now on aussie TV with melanie singing updated lyrics.
    you can check out melanie horsnell’s music on itunes australia or http://www.melaniehorsnell.com

  • Mardo

    I don’t suppose anyone has a copy of the Tab for the song?
    and what is the official name of the song?

  • Kylie

    I’d just like to know the words to the Inner Child song….please!

  • alondono

    And now there is even an Spanish version of the song that can be heard in “El Maco” tv ads.

  • Anonymous

    Who is Collier? he talks about the door effect but who is he?

  • http://theinspirationroom.com/daily Duncan

    Collier should have been Collider. So Anonymous who are you? ;>)

  • justcati

    Different Mcd’s add but am wondering if you know the lyrics to something the wee girl is singing, it starts.. “There was a little monkey, that ran around the country, tripped on a toad stool”

  • Zoe

    Yea i would love the rest of that wee rhyme too if anyone knows it!
    thnx

  • Jody

    Yes – I too would love to know the words to the song that goes “There was a little monkey etc”. My son loves it!!

  • http://thisone emma

    i dont like this song…i like the HBF one!hahahahaha…but its ok i guess…i can make a few exeptions

  • Mardo

    I am still looking for the tabs for this song..

    I dont suppose anyone knows teh lyrics to the new one

    “it seems to me”?

  • xx

    can u tell me where i can watch this commercial
    i need to for an assignment

  • http://theinspirationroom.com/daily Duncan

    xx if you move your cursor around this post you will find lots of links to sites where you can view the ad. And even download it in quicktime format.

  • http://theinspirationroom.com/daily Duncan

    Or do you mean the new McDonalds ad?

  • Sirman

    I contacted McDonalds after failing to find any reference about it on the net. customer services told me the rhyme. So here it is….

    There was a little monkey,
    Ran around the country,
    Tripped on a toadstool,
    Fell into a rockpool.

    What colour were the crabs,
    Red, white, or blue?

    My tummy says it must be you,
    By 1, By 2, By 3.

    I found this to be a little disappointing because it starts out being a catchy little rhyme, but falls apart at the end.

    Anyway hope everyone’s happy.

  • Geoff

    The Inner Child Music won the APRA FILM MUSIC AWARD for an advertisement… congratulation Melanie and Nylon Studios

  • http://www.flickr.com/photos/chikaw/ Chikaw

    here’s the ad, i’ve looked every where for the song. I want it soo bad :(

  • katy

    anyone know the son of mac commercial song name!?

  • Eliza

    The music in the ad was written for the commercial.
    If you guys actually read the article you would’ve realised that…
    Does anyone know where I can download this?
    I’ve seen plenty of links to watch it but none to download.

  • bob

    I really want the song so bad i need it for school please send asap

  • deb

    Bring back the Inner child ad!! loved the first one they had. loved the song. cute concept.don’t usually like ads

  • Mackay

    thanks for finding the rhyme, im also disappointed with the ending it doesnt seem to fit.

  • lana

    I really want the rest of the song.
    “there as a little monkey…etc

  • alex

    can i please have the rest of the song “there was a little monkey who…………….

  • jade

    i love the start of the “there was a little monkey” rhyme but after hearing the rest of it. it really sucks. and now im sad :(

  • bozo

    haha i thought it was ‘there was a little monkey ran around the country tripped on a toadstool’

  • Yasmin

    oh I wish I knew the word to there was a little monkey ran around the country ect. :roll:

  • Erin McCrea

    What an excellent marketing strategy! Using the monkey rhyme was so effective. My kids sing it all the time and then ask for maccas!

  • Danae

    the words to the little monkey song is written in the responses above by Sirman whom was intellegent and called maccas to find out
    ill repeat it here

    There was a little monkey,
    Ran around the country,
    Tripped on a toadstool,
    Fell into a rockpool.

    What colour were the crabs,
    Red, white, or blue?

    My tummy says it must be you,
    By 1, By 2, By 3.

    its odd because no1 that i have talked to has heard of it.

  • HAILEY CAMERON

    There was a little monkey,
    Ran around the country,
    Tripped on a toadstool,
    Fell into a rockpool.

    What colour were the crabs,
    Red, white, or blue?

    My tummy says it must be you,
    By 1, By 2, By 3.

  • vici

    i love that song!!

    *sings*

    there was a little monkey
    ran around the country
    tripped on a toadstool
    fell into a rock pool

    what colour were the crabs
    red white or blue

    (i dont get this bit) my tummy says it must be you
    by 1 by 2 by 3

  • http://Non The Little Girl That Sings The Song!

    There was a little monkey,
    Ran around the country,
    Tripped on a toadstool,
    Fell into a rockpool.

    What colour were the crabs,
    Red, white, or blue?

    My tummy says it must be you,
    By 1, By 2, By 3.

    Hehehe, I love that song!
    And then I say “A Fruit Bag!” Hahaha It’s soo cool!

  • Sara

    Obviously it was invented by McDonalds for the ad…
    “My tummy says it must be you, By 1, By 2, By 3″
    As in the three choices in the happy meal.

  • Barnesy

    Wouldn’t it be “Buy 1, Buy 2, Buy 3″ rather than “By 1, By 2, By 3″?

    That would at least make a bit more sense to me…

  • Nodda

    *Strange child walks in and goes to order*

    “THERE WUS A LUTTLE MONKEY
    REN AROUND NA CUNTRY
    TRUPED ON A TOOED STOOL…
    (Throw in crappy advertisment talk)
    BAH WUN, BAH TOO, BAH FREE
    A FROO BAG!”

    (Man confused about the odd girl) “And too drink?”

    “hmm…THERE WUS A LUTTLE MOONGKEY!!”

    Does anybody else agree with me that that little kid sounds like the spawn of Alan Brough, what with ‘thut luttle eccent’?

  • emma gill

    i think it is soooo kool! i love it!!!!

  • bre webb

    she is soo cute, i can like quote that add, and i always hate adds

    … o.m.g remeber me …

  • brianna web

    heyy Ms Gill
    remember me from like 3 years ago??

  • gee

    i love the add its really cute i agree with the “My tummy says it must be you, By 1, By 2, By doen’t made scence but agree with the thing about there being 3 options

  • McJane

    This monkey poem is actually an old one. Regardless whether it rhymes or not, it has got us all talking about it and trying to find the rest of the verses…lol…good advertising choice by McDonalds.

  • rus

    Haha, that little girl is hilarious. I love it how she says; A FWUIT BAG!…lol, little rascal. :P