McDonalds Inner Child Comes Out

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McDonalds Australia released the inner child this month, appealing to adults’ nostalgia for McDonalds.

The 60 second ad begins with an office worker reaching for a top shelf to put away a file. All of a sudden she freezes. A hatch in her front opens and out comes a child. The little girl makes a rendezvous with a little boy emerging from the body of another frozen office worker. In the basement car park a shopping couple freeze as they open up their car. Their inner children get in and drive off. We see the inner children of a jogger, bus driver, swimmer, courier, storage worker, window washer, executive and tourist.

The crowds of children arrive at McDonalds/McCafe to enjoy their healthy meals and gourmet coffee, finding their places at long benches, booths, enjoying the warm lighting, comfy chairs and the number of food choices. A voiceover urges the viewer to “Come see what’s changed and feed your inner child?. The ad finishes with the two office workers unfreezing to find themselves in the possession of a burger and a yoghurt dessert.

Credits

Inner Child emerges in McDonalds TV Ad The Inner Child campaign was developed atLeo Burnett Sydney, by creative director Mark Collis, copywriter Stephen Coll, art director Matt Ryan and agency producer Brenden Johnson.

Filming was shot by director Joel Pront, via Collider. Post production was done at Fin Design & Effects and Guillotine.

“Inner Child” can be viewed as a quicktime video at Collider’s site: Small (3.6 mb) or Large (8mb).

Collider tell us that the door effect was achieved by body casting real adults then building complete prosthetic models of their torsos with doors scuplted into them. The model torsos were then composited back into high speed footage of the frozen adults.

Joel is represented by Believe Media who host McDonalds Inner Child in quicktime format.

The music was produced specifically for the advertisement, composed by Elliot Wheeler, a staff composer with Nylon Studios. The song was sung by Melanie Horsnell - an Australian singer song writer.

Lyrics

Melanie Horsnell CD Cover Oh Me, Oh My
My Me, My My
A funny thing like that
So wondering I try

I see, I spy
My me, My eye
Spy my little eye
I spy my me oh my
My my, my me
My my

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This entry was posted by Duncan on Saturday, September 24th, 2005 at 5:05 pm and is filed under Inspiration, TV Ads. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

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63 Responses to “McDonalds Inner Child Comes Out”

Anonymous September 27th, 2005 at 6:16 pm

can u find out what the song on that add is?

Anonymous October 3rd, 2005 at 8:34 pm

hey please please.. can you find the song for this ad.. i have been looking everywhere for it.. but can not find it..

Anonymous October 6th, 2005 at 11:39 pm

Definatly made specifically for the ad, or there would be lyrics mentioned on other sites. You’d think that they could simply give it to people since you can’t buy it, but almost no industry will release music spefically made for ads. Harsh, but it’s a fact.

Anonymous October 13th, 2005 at 10:52 pm

Glad I’m not the only one who likes the song. Macca’s picked a winner here, both musically and edibly!

Anonymous October 18th, 2005 at 8:23 pm

i love this song soooooo much…i want it so bad…ahhhhhhh

Anonymous October 20th, 2005 at 11:35 am

I too would like to know the author of this song

KiRsT!! October 31st, 2005 at 11:06 am

dude, u are my new best friend!! i had to do an analysis on the ad for skool n i needed the lyrics n the link u provided to the clip saved my ass. thanku sooo much!! keep up the good work love ur new bestest frend…xox

Anonymous November 4th, 2005 at 10:41 am

The song is a little similar to the canon digic add (the one with the pixelated rodeo) Similar kind of playful acoustic guitar theme

sissy November 6th, 2005 at 2:29 pm

OH! i love that song ive been searching for it for ages! i want it…argh wish it was released.

Anonymous February 20th, 2006 at 2:28 pm

the second ad in the inner child campaign is now on aussie TV with melanie singing updated lyrics.
you can check out melanie horsnell’s music on itunes australia or http://www.melaniehorsnell.com

Mardo April 18th, 2006 at 8:57 am

I don’t suppose anyone has a copy of the Tab for the song?
and what is the official name of the song?

Kylie June 7th, 2006 at 12:23 pm

I’d just like to know the words to the Inner Child song….please!

alondono July 28th, 2006 at 4:48 pm

And now there is even an Spanish version of the song that can be heard in “El Maco” tv ads.

Anonymous September 6th, 2006 at 4:53 pm

Who is Collier? he talks about the door effect but who is he?

Duncan September 6th, 2006 at 10:10 pm

Collier should have been Collider. So Anonymous who are you? ;>)

justcati September 19th, 2006 at 11:22 am

Different Mcd’s add but am wondering if you know the lyrics to something the wee girl is singing, it starts.. “There was a little monkey, that ran around the country, tripped on a toad stool”

Zoe October 5th, 2006 at 5:08 pm

Yea i would love the rest of that wee rhyme too if anyone knows it!
thnx

Jody October 6th, 2006 at 7:47 am

Yes - I too would love to know the words to the song that goes “There was a little monkey etc”. My son loves it!!

emma October 11th, 2006 at 7:11 pm

i dont like this song…i like the HBF one!hahahahaha…but its ok i guess…i can make a few exeptions

Mardo October 26th, 2006 at 9:04 am

I am still looking for the tabs for this song..

I dont suppose anyone knows teh lyrics to the new one

“it seems to me”?

xx October 27th, 2006 at 6:42 pm

can u tell me where i can watch this commercial
i need to for an assignment

Duncan October 27th, 2006 at 8:18 pm

xx if you move your cursor around this post you will find lots of links to sites where you can view the ad. And even download it in quicktime format.

Duncan October 27th, 2006 at 8:19 pm

Or do you mean the new McDonalds ad?

Sirman November 1st, 2006 at 3:53 pm

I contacted McDonalds after failing to find any reference about it on the net. customer services told me the rhyme. So here it is….

There was a little monkey,
Ran around the country,
Tripped on a toadstool,
Fell into a rockpool.

What colour were the crabs,
Red, white, or blue?

My tummy says it must be you,
By 1, By 2, By 3.

I found this to be a little disappointing because it starts out being a catchy little rhyme, but falls apart at the end.

Anyway hope everyone’s happy.

Geoff November 7th, 2006 at 8:30 am

The Inner Child Music won the APRA FILM MUSIC AWARD for an advertisement… congratulation Melanie and Nylon Studios

Chikaw January 3rd, 2007 at 6:04 am

here’s the ad, i’ve looked every where for the song. I want it soo bad

katy May 3rd, 2007 at 9:52 pm

anyone know the son of mac commercial song name!?

Eliza June 11th, 2007 at 2:54 pm

The music in the ad was written for the commercial.
If you guys actually read the article you would’ve realised that…
Does anyone know where I can download this?
I’ve seen plenty of links to watch it but none to download.

bob June 13th, 2007 at 3:21 pm

I really want the song so bad i need it for school please send asap

deb August 22nd, 2007 at 4:02 pm

Bring back the Inner child ad!! loved the first one they had. loved the song. cute concept.don’t usually like ads

McDonalds Inner Child Memories September 19th, 2007 at 8:00 pm

[...] post at Duncan’s TV Adland today features this month’s television commercial from McDonalds, “Release Your Inner [...]

Mackay October 8th, 2007 at 1:16 pm

thanks for finding the rhyme, im also disappointed with the ending it doesnt seem to fit.

lana October 14th, 2007 at 5:39 pm

I really want the rest of the song.
“there as a little monkey…etc

alex October 16th, 2007 at 8:26 pm

can i please have the rest of the song “there was a little monkey who…………….

jade October 18th, 2007 at 2:05 pm

i love the start of the “there was a little monkey” rhyme but after hearing the rest of it. it really sucks. and now im sad

bozo October 18th, 2007 at 4:15 pm

haha i thought it was ‘there was a little monkey ran around the country tripped on a toadstool’

Yasmin October 19th, 2007 at 4:20 pm

oh I wish I knew the word to there was a little monkey ran around the country ect.

Erin McCrea October 19th, 2007 at 9:21 pm

What an excellent marketing strategy! Using the monkey rhyme was so effective. My kids sing it all the time and then ask for maccas!

Danae October 19th, 2007 at 9:24 pm

the words to the little monkey song is written in the responses above by Sirman whom was intellegent and called maccas to find out
ill repeat it here

There was a little monkey,
Ran around the country,
Tripped on a toadstool,
Fell into a rockpool.

What colour were the crabs,
Red, white, or blue?

My tummy says it must be you,
By 1, By 2, By 3.

its odd because no1 that i have talked to has heard of it.

HAILEY CAMERON October 27th, 2007 at 9:52 am

There was a little monkey,
Ran around the country,
Tripped on a toadstool,
Fell into a rockpool.

What colour were the crabs,
Red, white, or blue?

My tummy says it must be you,
By 1, By 2, By 3.

vici October 27th, 2007 at 3:25 pm

i love that song!!

*sings*

there was a little monkey
ran around the country
tripped on a toadstool
fell into a rock pool

what colour were the crabs
red white or blue

(i dont get this bit) my tummy says it must be you
by 1 by 2 by 3

The Little Girl That Sings The Song! October 28th, 2007 at 7:04 pm

There was a little monkey,
Ran around the country,
Tripped on a toadstool,
Fell into a rockpool.

What colour were the crabs,
Red, white, or blue?

My tummy says it must be you,
By 1, By 2, By 3.

Hehehe, I love that song!
And then I say “A Fruit Bag!” Hahaha It’s soo cool!

Sara November 1st, 2007 at 9:13 pm

Obviously it was invented by McDonalds for the ad…
“My tummy says it must be you, By 1, By 2, By 3″
As in the three choices in the happy meal.

Barnesy November 3rd, 2007 at 8:59 pm

Wouldn’t it be “Buy 1, Buy 2, Buy 3″ rather than “By 1, By 2, By 3″?

That would at least make a bit more sense to me…

Nodda November 4th, 2007 at 4:57 pm

*Strange child walks in and goes to order*

“THERE WUS A LUTTLE MONKEY
REN AROUND NA CUNTRY
TRUPED ON A TOOED STOOL…
(Throw in crappy advertisment talk)
BAH WUN, BAH TOO, BAH FREE
A FROO BAG!”

(Man confused about the odd girl) “And too drink?”

“hmm…THERE WUS A LUTTLE MOONGKEY!!”

Does anybody else agree with me that that little kid sounds like the spawn of Alan Brough, what with ‘thut luttle eccent’?

emma gill November 7th, 2007 at 8:33 pm

i think it is soooo kool! i love it!!!!

bre webb November 8th, 2007 at 7:46 pm

she is soo cute, i can like quote that add, and i always hate adds

… o.m.g remeber me …

brianna web November 8th, 2007 at 7:48 pm

heyy Ms Gill
remember me from like 3 years ago??

McJane November 14th, 2007 at 7:20 pm

This monkey poem is actually an old one. Regardless whether it rhymes or not, it has got us all talking about it and trying to find the rest of the verses…lol…good advertising choice by McDonalds.

gee November 14th, 2007 at 7:22 pm

i love the add its really cute i agree with the “My tummy says it must be you, By 1, By 2, By doen’t made scence but agree with the thing about there being 3 options

rus November 15th, 2007 at 7:30 pm

Haha, that little girl is hilarious. I love it how she says; A FWUIT BAG!…lol, little rascal.

Jason November 16th, 2007 at 7:07 am

I have really enjoyed this discussion regarding the monkey and it’s crabs.

Now I think Mcdonalds ought to bring out a crab burger or something to celebrate how great they did at advertising it.

Just as long as we get a fruit bag and a baileys and milk with it, hehhee

L November 17th, 2007 at 6:30 pm

My dad and I just spent a week camping and I cannot tell you how many times we tried to figure the saying (Jingle) out LOL - GOTTA LOVE IT - No Seriously it’s ACE

matt November 19th, 2007 at 6:50 pm

Feist - 1 2 3 4

gilly November 25th, 2007 at 4:34 pm

Rhyme starts off well but not as good as the “politicaly incorrect one” Eany meany miney mo, Catch a nigger by the toe…etc..

erincatherin November 27th, 2007 at 5:22 pm

what was this again can someone tell me straight away. there was a little monkey that went around the country tip toe the toet tray…….. and whats the rest it sounds fun to say. lolz

darcey December 8th, 2007 at 5:55 pm

argh how annoying thats so gay it doesnt make sense its talking about crabs then its like my tummy says it must be you! i am so devastated now thats a LAME ending

Heidi December 25th, 2007 at 4:19 am

Ha ha I thought it was tripped on a toaster… Can’t believe there’s a discussion about this, oh dear…

Selections February 11th, 2008 at 6:17 pm

Had to look up this site to see what the monkey tripped on - loved it^_^

hobartians February 17th, 2008 at 6:12 pm

the end to that rhyme has been bugging me and my dad for ages! its so good to know the end, even if it is stupid. oh and i love the accent its too cool my cousin talks the same. its a kid thing

kaitlyn March 8th, 2008 at 3:04 pm

hahahah.
me and my mates were trying to figgure out the lyrics the other day.
the add is awesome.
i send a myspace bulliten with the lyrics.
lol.
later all.

Becky April 23rd, 2008 at 12:04 pm

Hello
reading these posts because contributed vocals to a McD. Ad recently.

Just wanted to respond to earlier comments about people wanting to purchase songs from the ad.
The reason you cannot release that stuff is because McD. would own it, and the artists who created it would not get a cent for their work!

Cheers
Becky

Peter August 12th, 2008 at 2:35 pm

Junk food kills.

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