A game of girls soccer (football) kicks off. Parents watch from the sidelines, cheering when their daughter scores a goal. In the middle of the euphoria, a bomb goes off in the middle of the field. The explosion appears to kill and injure some girls, sparking panic and chaos among parents and other children. Shrieks of horror are heard through much of the spot, and a father is shown cradling his daughter’s lifeless body, moments after celebrating a goal she had scored. A mother screams from the sidelines, her friends holding her back with fear of further land mine explosions.
Click on the image below to play the video in YouTube (HD)
We’re reminded that we wouldn’t stand for it if there were landmines planted in public areas. We’re called to action, joining in the United Nations’ work of removing antipersonnel, antitank and anti vehicle mines. “If there were landmines here, would you stand for them anywhere? Help the U.N. eradicate landmines everywhere.”
The TV advert finishes with the web site address: www.stoplandmines.org
The Landmine Soccer ad is available in WMV format (11.5 MB high bandwith and 10 MB low bandwith) on the www.stoplandmines.org web site. It’s an emotive ad, so emotive that some networks in the United States have chosen not to show it.
The ad was developed for the U.N.’s Mine Action Service by New York-based Brooklyn Brothers, New York, by creatives Callum MacGregor, Guy Barnet and Oscar Thomas.
Director was Kevin Thomas of Thomas Thomas Films.
Also worth checking out are two other related sites:
“This land was mine”, online at www.thislandwasmine.org, features “Foreign Fields”, a Brooklyn Brothers quicktime video clip (7 MB mpeg) of a Cambodian farmer unable to use his own land because of land mines. “A landmine destroys livelihoods as well as lives”
www.mineaction.org, an educational web site, has links to the public service announcements, action groups around the world, and connections to the United Nations Mine Action Service.