Kodak Gallery Tour Back On
Kodak Gallery’s television and online advertising campaign is back on deck.
Adcritic informed us last week:
“To support the launch of Kodak’s EasyShare Gallery, Ogilvy & Mather New York will launch a multimedia campaign based on the idea of an infinite gallery containing all the pictures in the world. A series of Joe Pytka-directed commercials – plus a six-minute mini-movie -take us inside the metaphorical museum, where children are given a tour of pictorial history and other visitors reminisce about the past.”
The multimedia campaign was on in February this year, then disappeared in about April when the actual digital photography gallery opened for use. See my post back in February…
It’s good to see the campaign is back online this week. To reach the Kodak Gallery Tour, with its 14 MB flash-format movie “Innovative”, click on “Take The Tour”, the small underlined words in the right hand corner at the bottom of www.kodakgallery.com
Credits
The Kodak Gallery campaign was developed at Ogilvy & Mather, New York, by group creative director Mike Wilson, executive creative director Chris Wall, art director Richard Ryan, and agency producer Lisa Steinman.
Filming was directed by Joe Pytka from PYTKA.
Editor Adam Liebowitz from Go Robot has on his showreel two 60 second quicktime Kodak Gallery ads “Emotional” (12 mb) and “Innovative” (11 mb)
Music was by Brian Banks from Ear to Ear, who hosts “Emotional” as a quicktime video.
Visual Effects were developed at Nice Shoes
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