Kleenex Anti-Viral Tissue is being promoted in a TV advert featuring a vegetarian peace-loving monk scandalised by the destruction of viruses. Mystic music plays as we see a monk walking through the forest. The monk appears to be a Franciscan, dressed in the brown robes and sandals of St Francis of Assisi. Or is he a Buddhist monk? He stoops to rescue an upturned baby tortoise. He returns a stranded goldfish to the water, and carefully transfers a spider from the floor of his home to a household plant. He then blows his nose with a Kleenex Anti-Viral tissue, realising to his horror that he’s killing viruses.
The voiceover: “Kleenex Anti-viral tissues trap and kills 99.9 percent of cold and flu viruses in the tissue. That’s right. Kills. Thank goodness for forgiveness. Thank goodness for Kleenex tissue.” Click on the image below to play the video in YouTube (HD)
The Monk commercial was developed at JWT London by creative director Ty Montague, art directors Billy Faraut and Amy Kessing, copywriters Dan Cohen and Nick Goodey, executive producers Jen Gulinet, Walt Connelly and Toby Barlow, music producer John Keanex and assistant producer Brian Gonson.
Filming was shot by director Bob Kerstetter via Lushadelic, with director of photography Mark Plummer. Editor and sound designer was Nelson Leonard at The Now Corporation with assistant editors Tripp McCarty and Renn Cheadle, and executive producer Nancy Finn. Post Production was done at Nice Shoes by online editor John Shea. Alan Friedman, John Keaney and Theresa Notartomaso at JWTwo worked on sound and music. Sound was mixed by Carl Mandelbaum at AudioEngine.