Jack Links Jerky Feed Your Wild Side
Carmichael Lynch, Minneapolis, have just released a television campaign for Jack Links Jerky, with the tag line, “Feed Your Wild Side”. The three TV adverts feature office workers browsing from bags of dried meat – out on the grasslands. They’re being monitored by wildlife rangers.
The first spot, Chopper, features the tagging of a jerky enthusiast. A herd of office workers is caught on the hop as a helicopter comes over the hill. They wildly run for cover. One chap isn’t so fast and is singled out for a tranquilizer shot. He wakes up to discover a tag in his ear. No worries. He still has his bag of Jack Links Jerky.
The second spot, “Release”, shows us the release of an office worker into the wild. A wildlife truck drives out into the wilderness. Three rangers cautiously lift the bars to reveal a cigarette-smoking, jerky-eating, tie-wearing office worker. He walks down the ramp and joins the other jerky-eaters in the long grass.
The third spot, “Decoys”, explores the night life of Jack Links Jerky eaters. Decoy eaters are placed in a clearing and a hideout is prepared for the rangers. They play a tape of Jerky calls to lure the eaters into the open. But the tape machine malfunctions and the Jerky eaters scatter.
The Wild Side campaign was developed at Carmichael Lynch by creative directors Peter McHugh, Steve Casey, Mike Martin, producer Jack Steinman.
Editor was Jun Diaz at Mackenzie Cutler.
Visual effects were produced at The Mill by producers Verity Grantham, Wendy Garfinkle, Asher Edwards (3D), shoot supervisor Hitesh Patel, creative director/2D lead artist Angus Kneale, 3D lead artist Rick Walia, 2D artist Dave Parker, 3D artists Wyatt Savarese, Douglas Luka, Yann Mabille and Arlene Persaud, assist Anu Nagaraj.
Sound and music were produced at Brahmstedt White Noise.