Ice Fishing for Killer Whale Tip Top

Emily from sent out a link today to the classic ‘ice fishing’ video clip. Unfortunately it was a muted and shortened version of the original. This spot starts with an inuit (eskimo) fisherman on the ice reeling in a fish, with a voiceover…

“To top up your family’s Omega 3 DHA,
you could lead the life of the Inuit Eskimo.
Their Omega 3 rich diet has contributed
towards their healthy lives.”

Inuit fisher in TipTop whale tv ad

It’s at this point that the crunch of the film happens…
Watch it to see for yourself.
And then the punch line…

“Alternatively, you could just top up your
family’s Omega 3 with Tip Top® Up™.”

Click on the image below to play the video.


The original television commercial was made by M&C Saatchi Sydney in 2002 for George Weston Foods, the owners of Tip Top Breads in Australia.

Roger Tompkins, of Cranbrook Films, was director. It’s part of a campaign of three television commercials, including one with a polar bear.