ACC Home Safety Ads in NZ
Every three minutes someone is seriously injured in slip, trip or fall at home. Don’t let it be you. I was drawn to New Zealand’s Accident Compensation home safety page through a banner in the Stuff news portal – a digital clock counting down from 3 minutes. The link takes you to the ACC site featuring the advertising campaign on practical safety around the home. One starts off with a home painter promoting solarshield external house paint as he climbs up his ladder. “Solarshield. Flows on like a dream. Protects against…. Aaaagh!” “Preventing falls around your home can be as easy as securing your ladder.” Hmm. I’ll remember that next time I’m up a couple of stories painting the scotia.
The ACC Home Safety ads campaign was developed at Clemenger BBDO, Wellington, by creative director Philip Andrew, copywriter Angus Hennah, art director Mark Harricks, agency producer Christina Hazard, account supervisor Jonathan Hales, working with ACC marketing director Bridget Parrott.