Guinness TV Adverts

Guinness have an excellent collection of TV ads on their official site, On their page, “The Ads”, we’re introduced to the current round of advertising. We’ve featured a set of those advertisements in YouTube format here for your viewing pleasure.

Guinness Draught


(2004) (Redemption)
A story of darkness and light… a group of ex criminals is taken from LA to a remote ranch for rehabilitation. One man stands out with his ability to gently befriend a wild mustang. After releasing the horse he is sent to find it. He is last seen riding through the hills on the horse. Click on the image below to play the video in YouTube

Mustang (Redemption) was developed at Abbott Mead Vickers BBDO by copywriters/art directors Nick Worthington and Paul Brazier with agency producer Carol Powell. Filming was shot by director Anthony Minghella via Paul Weiland Film Company, with director of photography Janusz Kaminski, and producer Mary Francis. Postproduction was done at Moving Picture Company by producer Ben Stallard, Inferno artist Alex Lovejoy and colourist Mark Horrobin. Editor was Lisa at The Whitehouse Post.


A group of friends are lost in a forest. Seeing a swarm of moths, one of the young men realises that following the insects will lead them to any nearby source of light. He and his friends follow the moths, and end up joining a great party in the middle of the forest. Specific R & D was carried out for the project, with the development of a proprietary flocking system to emulate the way moths fly. Five different types of moths were modeled in Maya these included the Hawk, Atlas and Wax varieties, from these, derivatives were taken to create a mixed and more varied group. Each insect was then given its own flight path. All the shots, apart from 2, had CG elements integrated into them. Click on the image below to play the video in YouTube

Filming was shot by director Walter Stern via Academy Films, with producer Mark Whittow-Williams and director of photography Dan Landin. Editor was Matt Wood at The Whitehouse Post. Postproduction was done by Moving Picture Company by
producer Graham Bird, Inferno/Combustion artists Alex Lovejoy, Nicola Cotta, Dan Sanders, Daniel Kelly
colourist Jean-Clement Soret, 3D animators Greg Massie, Richard Nelson, Russell Appleford.

Tom Crean

This ad tells the story of able seaman Tom Crean, a native Irishman, who successfully completed a 35 mile (56km) solo walk across Antarctica to save the life of one of his fellow explorers. In this version of the story, Crean comes close to giving up, only to be spurred on by the memory of drinking a pint of Guinness with his friends back home. He returned to be a publican later in life. Click on the image below to play the video in YouTube

Agency was Irish International BBDO. Director was Tarsem via @RadicalMedia. Post production was done by Play, London.

Free In

Just one minute of injury time left in a knife-edge hurling match in Ireland and a vicious foul creates a chance. Over the bar and the game is tied, but into the goal and the game is won. The player imagines what the celebrations will be like if his shot is successful. He imagines being congratulated in a pub by many people and being handed a pint of Guinness. A complaint in Ireland was upheld when it was found that success in sport had been associated with consumption of alcohol.

Click on the image below to play the video in YouTube

After Work

Critical Assignment DVD Cover Action adventure hero Michael Power goes on a journey through Africa to celebrate the inner strengths of Africans – the pulse and rhythm of their music, their passion and love of football, and their grit and determination. This character appears all over Africa and has gained a strong markethold for Guinness in that continent. Michael Power became so popular that a full feature movie, Critical Assignment, was made for him.

Back into the Archives we’re introduced to classic ads of the 1990s:

Dream Club

This B&W epic filmed in Budapest follows the adventures of the champion of a dream club who goes to sleep with questions, and wakes up with answers… Click on the image below to play the video in YouTube

Filming was shot by director Jonathan Glazer via Academy Films, with post production, including CGI squirrels, at Framestore.

Snail Race

The race is on. Heat and tension are palpable as the crowds gather and place their bets. Then the competitors slide out and begin their epic quest. In this lighter execution from the ‘Good Things Come to Those who Wait’ campaign, the snails demonstrate that speed isn’t everything. There’s enjoyment in anticipation. The ad was shot in Cuba. Music: Babarabateri/Beny More (with Perez Prado and his orchestra). Click on the image below to play the video in YouTube

Agency creatives Tom Carty and Walter Campbell conspired with fellow Londoners Frank Budgen, a director at Gorgeous Enterprises, and Dave Throssell of The Mill to create the commercial for the British market. Agency producer was Yvonne Chalkley.



One of my favourite ads, part of the ‘Good Things Come to Those who Wait’ campaign. The ad uses the metaphor of Hawaiian surfers waiting for the ultimate wave to reflect anticipation for the perfect pint of GUINNESS® beer. This ad is famous for the visual effects of horses in the surf. Passages from Moby Dick feature in the voiceover to add to the mood of the piece – ‘I don’t care who you are,’ intones the voice of actor Louis Mells, ‘here’s to your dreams.’ Music is ‘Phat Planet’ by Leftfield from their album Rhythm & Stealth.

Click on the image below to play the video in YouTube

Filming was shot by director Jonathan Glazer via Academy Films with director of photography Ivan Bird.

Swimblack (Nadador)


Another commercial directed by Glazer. A young man Marco won a medal in the Olympics and now each year the villagers gather to watch him race against the pint. It takes 119.5 seconds to pour the perfect pint of GUINNESS® Draught so that’s how long he’s got to swim from a buoy far out in the bay back to shore and sprint to the bar. The ad was shot on the remote Italian village of Monopoli and used local villagers for the crowd shots. It won the Creative Circle Gold (1999) for Best Editing and a gold in the British Television Advertising Awards (1999) among others. Click on the image below to play the video in YouTube

Filming was shot by Jonathan Glazer via Academy Films with director of photography Ivan Bird

Guinness’ UK ads are developed by advertising agency Abbott Mead Vickers (AMV BBDO).

  • AJ

    what is the guinness advert witht he guy running up to the pint going to touch it and the running away and the coming back so son and so for.. help we really cant think how the music goes to that ad

  • Michael

    I thought there was an add where two guys are playing chess, the shot zooms out to show them in a castle on earth. Then it zooms out again to see the planets and the sun and then the galaxy, then the universe. It then zooms out further to show it’s all contained in the bubbles in the guinness in the glass on the table where they were playing chess.

    Was this guinness or something else?

  • michelle bennett

    i think the tune you are looking for aj,is guagione by a chap called peraz prado

  • matt

    The ad Michael is refering to is a Guinness commercial directed by Doug Foster and can be found at

  • marcus

    wats the name of the song where in the guinness ad its lashing rain outside an irish pub in sum other country then a voice goes fire

  • Adam

    Marcus, the song is called “Spitfire” and is by The Prodigy

  • margo

    can anybody tell me the song thats in the guinness adwhere a couple are juggling fire on a beach i cant find it anywhere,

  • Rachel

    “can anybody tell me the song thats in the guinness adwhere a couple are juggling fire on a beach i cant find it anywhere”

    The name of the song is “Gorecki” by a band called Lamb.

    Now, can anyone tell me where to find a clip of that add!!

  • mark

    can any1 tell me the tune to the Guinness advert that an old saling ship with violinist saling through space

  • GetupGetonup

    Hi, cool site. Can anyone tell me the name of the song on the Guinnes ad’ which features a guy paying for his dead brother’s ashes to be turned into a diamond? I’d be most grateful, cheers

  • Jenkins Wealth

    Nice and cool but could be better.

  • Me

    GetupGetonup- wasnt that a smirnoff ad?

  • Gerry Kay

    OK gang, back to 1968 or 1972. The ad begins with the words, “Smooth, very smooth…” and we see a picture of a skier heading down a ski jump. Unfortunately in mid-flight his ski-tips cross. The music is a harpsichord accompaniment – which I think was commercially released. My burning question – what was it? Free Guinness all night at the Irish Club in Canberra for the right answer! Travel at your expense.

  • nikki waring

    bn trying to find my fav ad ov all time, can u help? its the guiness 1 from bowt 25 yrs ago, “its my derek! hes come over al guin-less!” can any1 help?

  • smallpun

    does anyone know the name of the tune in an old guinness ad where two lovers have an argument in the pub and they end up, kissing and rolling around in the street while its lashing rain (near a bus stop)….saw it ages ago and all i can remember of the words is “the stars begin to shine….my love and i”….
    any clues anyone or maybe a link to the ad?

  • Irene

    does anyone remember the Guinness ad with Rutger Hauer sitting by a pool or lake? If so,what song is playing?

  • Guiness Advert 1968

    I Think the music was called ( Take Oh Take Those Lips Away )

  • dar

    can anyone tell me please where i can find the ad with the “San Jose” theme tune in it. it was filmed in Kerry in 2005. thank you

  • Bob Buzzard

    Hi! Does anyone know what the music is on the “free in” guinness ad above? The one where they are playing hurling. Thanks!

  • Nora

    Hi, I’m desperately trying to find the Guinness ad aired in Ireland a few years back where a group of men throw away a tv, and then return to the pub? Does anyone know what it’s called or where I can find it?

    • Maurice mc cartan

      I could be wrong but is it ‘hey day’ by mick flannery? Is it the same ad where the guy swims to america?

  • Dave

    I remember seeing an ad in the cinema years ago with a couple in a bar and Avalon by Roxk Music plays. Was this a Guinness commercial??

    • daz

      it was. i remember that ad

  • Maurice mc cartan

    Can anyone tell me the song that was in the guinness ad over ten years ago. In the ad a man is in a desert in america someplace putting up a wire fence i think and a huge water tower collapses behind him engulfing him in a torrent of water. Would be really grateful. Thanks.

    • kanoirl

      dj shadow – stem/long stem off his album “entroducing”. cant find the video for this ad anywhere!

  • >>> Shannon.X.X.X

    doing an essay on the guinness advert and dont no what to write

    HELP xx

  • Jim

    Maurice McCartan and kanoirl…thank you, thank you, thank you!!! Been searching for this on and off for about 5 years. I couldn’t describe the ad well enough for anyone to remember and tell me who the artist was!!

  • Kerry Corcoran

    The song was Avalon… I was the actor in the commercial and we filled it at a pub in Paris in 1985. Have you seen the ad anywhere I would love to see it or get a copy. I’ve been looking for 10 years

  • Kerry Corcoran

    It was Avalon and I was the clown in the ad ordering the beer

  • Kerry Corcoran

    I was a actor in that commercial… Have you seen it anywhere that I could get a copy?