The Inspiration Room

Grosby Shoes feel good to Spider

Grosby Shoes in Australia are apparently so comfortable that even a spider underfoot will feel good…

It’s dark. A woman carrying a shopping bag comes through the front door and turns on the hall lights. A large spider on the wall catches her eye. Stringed music ups the suspension. Slowly she reaches for the shoe on her foot, removes it and slams it down on the spider.

“Ooh! Hi!”, comes the spider’s deep voice. The music moves into laid back mode. She tries again. Again the spider responds with pleasure. “Mmm. Feels real good. Gooood”. The voiceover: “Very soft, very comfortable shoes. Grosby.” “Yeah… nice” says the spider.

Credits

The Spider spot was developed at Whybin TBWA, Melbourne, by creative director Scott Whybin, copywriters Hilary Badger and Linda Honan, art directors Justine Gallacher and Rob Hibbert, account supervisor Lucy Sherman, advertiser’s supervisor Bernard Livy, and agency producer Margot Ger

Filming was shot by director Nick Livesey via Window Productions, Sydney, with director of photography Geoff Wharton, producer Mike Salter, and editor Stuart Morley. Music was developed at Cliche 3. Sound was designed and arranged at Sound Reservoir.

See my earlier post on the Grosby Furry Slippers TV Advert, with background on Grosby as an Australian shoe company. Grosby have a movie spot on their web site promoting their competition aimed at updating the dog used in their advertising campaigns.

Grosby have now added the slippers ad to their site as a 1.415 mb wmv file, noting that the spot won a bronze award at Cannes in 2005.

The Grosby Spider shoe ad won a silver at the Asia Pacific Adfest 2005 and a Bronze Lion at Cannes in 2005.

The advert is available to see in Windows Media format at Grosby (1.415 mb) and in Quicktime at Window Productions (2.25 mb)

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This entry was posted on Saturday, September 17th, 2005 at 10:19 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Grosby, Nick Livesey, Sound Reservoir, Whybin TBWA, Window Productions

Posted in Inspiration, TV Ads Cinema and Online Videos

2 Responses to Grosby Shoes feel good to Spider

1. koesnadi says:

   October 23, 2006 at 11:44 pm

   The Grosby Spider is cute and very creative. I wonder where I could get the full screen version?
   Best Regards,

   Reply
2. Sunny says:

   November 23, 2006 at 12:17 pm

   I love this ad, can someone tell me the name of the song?

   Reply