The Inspiration Room

Glue Store Shirts in Customs Drama

Glue Store, an Australian apparel and shoe store chain owned by Harvey Norman, took a risky approach to advertising, suitable for the demographic target of young adults familiar with international travel. The ad would certainly have caught the eye of twenty somethings in Australia who would have made immediate connections with the arrest of Schapelle Corby in Bali.

A backpacker walks off a plane into the customs queue in an Indonesian airport. He’s carrying a boogie board. A custom woman smiles at him. A soldier in dark sunglasses scowls at him. All of a sudden he’s singled out and pulled to the counter where his boogie board bag is opened. Sweat pours down our backpacker’s temple. One by one, plastic bags are opened and shirts are held up. Finally the text comes up, “Don’t Get Caught With Anything Else”. Glue.

Credits

Filming was directed by Peter Slee, from production company DMC Digital, with executive producer Paul Meredith, DOP Anthony Jennings, editor Ryan Boucher, music and sound design Brendan Woithe.

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This entry was posted on Tuesday, November 15th, 2005 at 10:01 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: DMC Digital, Peter Slee

Posted in Inspiration, TV Ads Cinema and Online Videos

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1. More TV Adverts says:

   February 9, 2009 at 10:13 am

   [...] Glue Store Customs – the ad that goes close to the bone on having boogie board bags checked in Indonesian customs. [...]

   Reply