The Inspiration Room

Ford Miracle Campaign

Franky Willekins from OgilvyOne Brussels has posted at Context on the recently released Ford viral campaign featuring people desperately hoping for a miracle.

“In an attempt to go viral, Ford Belgium has just launched www.lookingforamiracle.be. The site holds three short funny clips, a forward-to-a-friend and a tune-in-for-more form. The latter will keep you posted when Ford releases a new movie. The viral site builds further upon the “Ford does miracles” campaign that featured the much-talked-about Talking Ad.”

Karetka

The first spot, Karateka, (2.7 mb mpg) shows us a young karate novice preparing for a daunting task. It soon becomes clear he needs a miracle. Karateka is the name of a computer game designed for Apple and Commodore back in the 1980s. I wonder if there’s a connection with the Ford Ka?

Gonfle

The second spot, Gonfle (Inflate) gives us the scenario of a father blowing up a jumping castle, definitely in need of a miracle. (1.7 mb mpg)

Arbalete

The third ad, Arbalete (Crossbow) reveals the shaky hand of a Parkinsons sufferer attempting a replay of William Tell’s shot at an apple on the head of a young woman. (1.35 mb mpg)

I assume Ford’s given the go-ahead for each of these ads, having passed them through the sensitivity test. Last time Ogilvy and Ford released a viral campaign the results were mixed. See my previous post on the SportKa Cat and Pigeon ads.

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This entry was posted on Saturday, October 1st, 2005 at 1:46 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Ford

Posted in Inspiration, TV Ads Cinema and Online Videos