Finnair Reindeer Finds Home
Finnair, the Finland-based airline, has a charming animated TV ad featuring a reindeer.
A baby reindeer breaks out of the snow-covered trees into a clearing, obviously lost and alone. It looks into the night sky and sees a moving light. Guidance! The reindeer starts to run, under the watchful eye of a raven. Dashing through snow drifts and forests the reindeer comes to a halt on the edge of a cliff. A wolf menacingly approaches from behind. But there’s that moving light in the sky again. “Keep moving!” Finally our reindeer runs into a clearing to find the rest of the herd. The camera pans up into the sky to reveal that the light comes from an airplane. As the airplane lands it we’re clued in: “”Illaksi Kotiin” “Finnair: 80 vuotta.
Credits
The ad “Poro” (Finnish for Reindeer) was created by Finnish advertising agency Sek & Grey who feature the ad on their site as a 1.6 mb flash animation. Go to their site, click on the Finnair plane and choose ‘TV Advertising’.
“Finnair Poro” was directed by Vellu Valla and produced by Pauli Pentii from Finnish production company, Also Starring. Also Starring features the ad in FLV format (4.9 mb) on Vellu Valla’s portfolio.
Visual effects were developed by Anima Vitae, Finland, paying special attention to the behavior and movement of reindeer in real life. They provide a 4 mb quicktime version of the ad on their site, with text in Finnish.
Neighbouring Posts
« « John West tackles shark for best tuna | Three Mobile Likes Music in Asia » »
Posted in Inspiration, TV Ads Cinema and Online Videos
Loading ...
(4.92 out of 5)
I love this advertisement. I tried to use it on my blog, but I would like to use it in a better way. Can you, or anybody tell me, how I could put in a web page with a function of restarting the play?
math@freemail.hu
pls sent youur tv movıes with panda to my maıl adress because very ımportant