Dove has launched the second phase in the Campaign for Real Beauty, “Tested on Real Curves”, a print and outdoor advertising campaign. Six real women with real bodies and real curves pose in their underwear. The “Tested on Real Curves”, shot by photographer Rankin, was created to debunk the stereotype that only thin is beautiful, encouraging viewers to visit the campaignforrealbeauty.com to discuss beauty issues.
The Real Curves campaign was developed at Ogilvy & Mather Chicago by group creative director Joe Sciarrotta, group creative director Maureen Shirreff, creative director Purvin Darbary, art director Gabe Usadel, creative director/copywriter Christine Montaquila, creative director/copywriter Rebecca Rush, management supervisor Caroline Frangos, account supervisor Suan Feddersen, art buyer Meghan DeBruler, print producers Joan Danaher and Lisa Brown, working with Dove marketing team Sylvania Lagnado, Fernando Acosta, Philippe Harousseau, Pattie Wakeling, Anthony Cirone and Chad Marquardt.
Photographer was Rankin.