Courier Mail Celebrates 50 Years of Rock Music in the womb

On Queensland TV we’ve been handed a treat with McCann Erickson’s ad for Brisbane’s Courier Mail. It’s a promotion for the weekend series on 50 years of rock music. The 30 sec ad starts with the context – an ultra sound check of a pregnant mum. Inside we have an unborn child playing air guitar! Excellent visual effects!

Baby plays guitar in womb for Courier Mail TV Ad


The McCann Erickson Brisbane team included creative director Rem Bruijn, copywriter Marianne Harvey and art director Cristian Staal, and agency producer Marnie Farrow.

Animation is by Ian Anderson at Cutting Edge Post.

Music was written and arranged by Cameron McKenzie.