Courier Mail Celebrates 50 Years of Rock Music in the womb

Baby plays guitar in womb for Courier Mail TV AdOn Queensland TV we’ve been handed a treat with McCann Erickson’s ad for Brisbane’s Courier Mail. It’s a promotion for the weekend series on 50 years of rock music. The 30 sec ad starts with the context – an ultra sound check of a pregnant mum. Inside we have an unborn child playing air guitar! Excellent visual effects!


The McCann Erickson Brisbane team included writer Marianne Harvey, art director Cristian Staal, creative director Rem Bruijn and agency producer Marnie Farrow.

Music was written and arranged by Cameron McKenzie.

Post production was done at Cutting Edge Post, with animation directed by Ian Anderson.