Coca Cola Smile from Argentina
In Spanish the smile is called “Sonrisa”. Here’s a commercial from Argentina to give you a sonrisa!
A young man looks through the cafe window at a beautiful girl drinking Coca Cola. He smiles. She looks back coyly, reluctant to smile. He’s in love! The music starts: “When you’re smiling, when you’re smiling, the whole world smiles with you”. He walks down the street smiling at crying twin babies, fighting motorists, marching ants, piano movers, bus passengers, a barking dog, a man on a billboard, a wilting pot plant. The response is always positive. Finally he gets to the coke dispenser to buy his drink. Just as he realises the bottle opener is missing, along comes the cafe girl. She smiles and opens his bottle with her brace-strengthened teeth. They dance across the pedestrian crossing and out of the clip. The ad finishes with the words, “Una Sonrisa Puede Todo Tomo Lo Bueno.”
Click on the image below to play the video in YouTube (HD)
Credits
The Ogilvy & Mather, Argentina team include agency producer Julia Novio, creative directors Hernan Ibarra and Lucas Panizza, general creative directors Gustavo Taretto, Gabriel Vazquez, copywriter Lucas Panizza and art director Hernan Ibarra. The brand planning director was Bernardo Geoghegan.
The spot was directed by Diego Kaplan, who also directed Rexona “Chinese”, Telecom “Kid”, Axe “Giorgio and Mario”, MTV “Baby”, Sprite “Buddies”, La Nacion “Computer Training”, Nutrasweet “Fake”, Efficient “Giant”, and Skip “Stain”. His online portfolio is available in quicktime at the web site of production company, Wasabi Films -- Buenos Aires.
The Wasabi Films team included director of photography Eduardo Martinez Solares. Music was provided by La Casa Post Sound.
The song, “When You’re Smiling” is most associated with the voice of Satchmo Louis Armstrong. It was written by Joe Goodwin, Mark Fisher and Larry Shay. Here it’s sung by Louis Prima , swing band leader and singer originally from New Orleans, recorded in a medley with another song, “Sheik of Araby”. (Thanks to the commenter below for the tip).
Download the track from iTunes.
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Location 
(Argentina).
Posted in Inspiration, TV Ads Cinema and Online Videos
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(4.92 out of 5)
I’m from Argentina, I love that Coca-Cola Ad, it’s hilarious(sp?), and the song is great, I love it.
Your site’s great
Ornella (I don’t expect you to pronounce my name)
hi, I’m from Holand, Also Love The Comercial!!
But the Original song indeed is from : Louis Armstrong
The one used in the comercial yet is from Louis Prima !
Site Roxx !!
Greetz User
Great spot!!Trully good photography and really pretty actress i think;). Who know’s her name?:)
Hey! I really really need to know the Sprite’s Comercial song (the one that the boyz jump in the court and it turns into a pool)
Nobody knows the song!!!
pliz answer me, my e-mail is missabrina@gmail.com
i love the girl…and i love the song!!!..really great
It’s really good add…a very funny “story”with funny people:)I enjoy it very much!!
I’m from Belgium and I love the add! I think it’s a very pretty girl imo…
I wonder who she is
Hello,
I’m also from Belgium & I like that girl too !
I would fall in love if I wasn’t wiser…
I already spend half of my savings on movie theatre tickets to catch a glimpse of her smile…
If they keep on playing this commercial clip any longer coca cola will ruin me !
x
for you
Hey,
The song from the sprite commercial is called: I’m falling away. You can find the short version on limewire. The long version used to be on the sprite site according to someone … But I can’t find it anyware. So if anyone is able to find it. Please let me know!
XxxX – Laura (btw I’m from Belgium to)
la coca cola è la cosa più buona che c’è nel ,mondo… complimenti
So what’s the name of the girl?