Coca Cola Polar Bears Party with Penguins
(Average: 5.00 out of 5)
Loading ...Coca Cola has a polar bear theme going in its advertising. Their most recent ad, however, has the polar bears interacting with penguins. Penguins, of course, live in the Antarctic, not the Arctic where the polar bears live. Still -- why let geography get in the way of a good party?
Arctic Beach Party
A bear family is woken by the sounds of a party accompanied by the Beach Boys tune, “Little Saint Nick”. A cub slips down the hill into a group of dancing Emperor penguins enjoying the domino effect. There’s an icy standoff until a small penguin appears and offers the cub a bottle of Coca Cola. The text: “Give. Live. Love.”
Click on the image below to play the video in YouTube (HD)
Credits
The concept for ‘Arctic Beach Party’ was created by advertising agency Berlin Cameron Red Cell New York, with creatives Chris Shipman, Izzy DeBellis and Ewen Cameron, with agency producer Chris Kyriakos.
Production company Passion Pictures assembled a large team for the ad, including Pierre Coffin and Kyle Balda as directors/editors. Art Director was painter Daniel Cacouault. Producer was Erika Forzy. Executive Producer was Hugo Sands. Visual effects were developed at MacGuff, Los Angeles, under the direction of Etienne Pecheux, with executive producer Jacques Bled and producer Christelle Balcon and Freddie Fechner. Animation was developed by Kyle Balda, Pierre Leduc and Christophe. Petit Lighting was developed by Emmanuel Jarry, Oliver Luffin. Modelling was developed by Jerome Gordon, Franck Clarenc. Sound was designed at Mit Out Sound by Ren Klyce. Editing was done by Brandon Boudreaux at Day for Night.
The ad is available to view in quicktime at ‘boards Screening Room.
MacGuff host Coca Cola Arctic Beach Party as a 3.9 mb quicktime video.
Earlier Coke Polar Bears
This is the tenth Coca Cola television advertisement featuring polar bears.
Coca Cola first introduced polar bears into their television advertising in 1993 with a low-budget spot, ‘Northern Lights” in which polar bears drink coke and view the aurora borealis or northern lights.
Click on the image below to play the video in YouTube (HD)
Advertising agency, Creative Artists Agency, Beverly Hills included in their creative team Shelly Hochron and Len Fink, Kenneth Stewart. Production Company Sierra Hotel Productions. Animation Company Rhythm & Hues. Polar . The ad won a gold Hugo award in 1994, first place at the Digital Hollywood Awards.
Coca Cola followed the polar bear ad up with two spots designed for the Winter Olympics: “Jump” -- Baby bear cubs select a Christmas tree, and “Luge” -- created for the 1994 Olympic Games.
Craig Talmy directed animation for Coca Cola Bears, “Sledding”, a 1.4 mb quicktime clip at Rhythm & Hues, features adult polar bears drinking Coca Cola after a natural snow sledding run with the family.
Click on the image below to play the video in YouTube (HD)
Other Polar Advertising
Polar bears and penguins appear to be the favourites for animators in the film industry.
Bill Kroyer animated Hankook Tyres, “Bear Bump”, a 1.9 mb quicktime clip at Rhythm & Hues, in which a penguin, a seal and a walrus slide towards the sea, only to be stopped by a polar bear with wheel tread grip on its paws.
Steve Beck directed animation for BMW “Penguin”, a 1.1 mb quicktime clip at Rhythm & Hues, featuring a penguin without traction encountering a BMW in the snow.
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Location 
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Posted in Inspiration, TV Ads Cinema and Online Videos
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(4.85 out of 5)
Polar bears live near the north pole and penguins live near the south pole! They never see each other unless in a Zoo!
yeah….and they drink Starbucks Peppermint Mochas in the winter..not Coke! How silly.
yay! I love Polar Bears!!!
I love polar bears and penguins!!! This commercial is really cute and appeals to viewers!!
I look forward every year to seeing the new commercials. They’re really cute. I don’t care if they’re from two different locations. It shows peace and harmony between two natural enemies. Too bad the rest of the world isn’t like that. Keep up the good work. I love those animals.
i liked it very much & would like to have a copy of this