Castlemaine XXXX Beer TV Ads

In honour of Queensland’s efforts in the State of Origin Rugby League match against New South Wales, here’s a post on Castlemaine XXXX. I work just down the road from the Castlemaine brewery in Milton, Brisbane.
Fourex Bitter is a full strength (4.8 %) well hopped lager, launched in 1878. Fourex Gold is a mid strength (3.5 %) lager, brought out in 1991 in response to drink driving concerns. Fourex Light Bitter is 2.3 % alcohol. They’re all owned by Lion Nathan.
See the reviews of Fourex and XXXX Gold at AustralianBeers.com. Click on States, then Queensland.
The best collection of Fourex ads I’ve found so far is at Adme in Russia. It includes the set of ads based around Jacko’s fishing trip. The series begins with Jacko’s mates taking a look at his Toyota Landcruiser. The clincher is the beer fridge in the back. “Good as gold mate”.
Jacko’s House (Golden Retriever) and Jacko’s Ark and Jacko’s Island are available to view online at BMF Advertising, under Lion Nathan in the work section. “If that’s a golden retriever I’ll dog paddle nude to Cairns”, says Macca. “Good as gold, Macca!”
“Parched”, directed by Matt Murphy, is available online at GoodOil Films, Fin Design and BMF Advertising (Brown Melhuish Fishlock). The ad shows a twister bursting up the main street of a town and smashing its way through the entrance of the local pub. It stops in front of the bartender, who holds up a XXXX Bitter that gets sucked into the twister. The storm transforms into a man drinking the beer. The ad’s aimed at 18-29 year old blokes.
There’s an early XXXX ad called “Castlemaine Princess” floating around as well. It features a naive young woman skipping through the countryside talking to the animals and birds. She finds a frog, kisses it hoping for a prince. What she gets is an Australian sheep shearer. It’s his turn for a wish. She turns into a bottle of Fourex Gold!
Fourex makes an appearance in Terry Pratchett’s light hearted fantasy, The Last Continent, set in the land of “EcksEcksEcksEcks”
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Posted in Inspiration, TV Ads Cinema and Online Videos



(4.92 out of 5)
You have just made me the happiest person alive!!! LOL i couldn’t find the XXXX ads anywhere, and my dad really wants them all, so I googled them and your blog came up!!! That rocks!!!
so a huge THANKYOU!!!!
Saxxxy
Does anyone know if the XXXX ad with the dog slobbering over a tennis ball is online?
Thanks
Margaret
macca here from the xxxx ads. Glad you like em. Will be touring W>A> soon with Jacko, marlin and backpacker.
Hey People – i’m looking for a set of olde XXXX ads. There were around 8 ads all the same style, but slightly different. They were from the early-mid 90’s & broadcast in UK 3-per-slot during movies.
A good looking guy is at X, he drinks some 4X, gets on a motorbike, drives across the desert to meet an attractive girl.
Then the same ad would play with variations inc one or both the people would be fat, the guy was a fly who got swatted by the girl & aliens were in the sky abducting the girl at the end.
Any ideas what i’m on about? If you have, send me a message to tony_almieda@hotmail.com. Big congratrs if you can find where I can view them or download them.
Cheers, Phil
Wondering if anyone knows the names of all the actors in the xxxx ads with the different freezers etc. Specifically the latest one on the island where the guy(need his name) puts a thing in the barrell cooler and the dog sets it off and hits him in the nads.
Thanks, DT
Regarding the xxxx gold barrel beer cooler nad knocker advert, can this found anywhere otehr can copying from the TV?
For teh love of beer
Simon
anyone know where i can get the tv ad that features wally lewis. it goes something like here is to wally lewis lacing on a boot his the emperor of lang park. anyone let me know relsk@yahoo.com
Does anyone know where I can get a copy of the XXXX ad with the girls riding bikes over the Storey Bridge getting buckets of water thrown over them? This ad only played a couple of times before it was pulled due to complaints from wowsers.
Cheers
scott3580(AT)hotmail.com
the guy who cops it in the ads is Harry. His real name is Kieran Darcy-Smith. Great actor. You can see him in Two Hands, Oz movie.
If we call hassle XXXX enough they could put all their great ads on a dvd and give them away with the beer. Johnno
Does anyone know if the XXXX ad with the guy that turns into a fly and travels across the land to drink his beer is anywhere online?? I think it was created in the mid 90’s…
Thanks!!
looking for your Joey& Snowy advert. I can see the pub from here where Joey was stuck in the top of the tree and Snowey was looking for Joey think it was a great ad would like to see it again
I’ve been trying to track that particular ad down for years too.
From memory a snake lunges at the horse, causing it to buck and the rider is thrown over the cliff. The rider then starts shouting “ned, ned”.
“I’m coming, Snowie”, shouts Ned as he tumbles down the cliff to save him – only to find him stuck up a tree.
What is it?
I can see the pub from here!
Absolutely vintage but I can’t trace.
If anyone can send me a link to it I’d be really grateful.
Cheers,
Gavin
mateni love 2 have a beer with jacko, i love 2 have a beer with jack.
Just wanted to say I love the xxxx ads shot on Hinchinbrook Island. My husband was the head chef there at the time and had a blast with the cast and crew! Great bunch of blokes!
I’d love the original “I can feel a xxxx coming on” tune as my ring tone. Any ideas where I can find it?
Cheers!
Guys I too would love I Can feel a XXXX coming on as my ring tone. I asked XXXX if they have it and they have said its copyright. But if anyone knows how please email me. nickb@toowongmitsubishi.com.au
Is Marlin REAL in the Hot Tub , or a good prop.I’d be leaping about in the hot tub with those babes if I were real,
look forward to replys,
Lozza
Have always enjoyed the XXXX adverts, these got me drinking, sorry i ment thinking!!
Looking for the advert of the overloaded pick-up, stacked with beer, then a request for a bottle of sherry for the ladies. On failure of the read axle the comment is made…’think we over did it on the sherry…’
please help.
Andrew
anyone know where i can view castlemaine XXXX ad ‘Snowy I Can See The Pub From Here’ please?
Hi, my dad was in in one of the very first XXXX commercials, somewhere during the time of 1977- 1983. long ago I know. He was tragically killed not long after filming and it was taken off air. I was 12 at the time. If anyone could help me out here, it would be most appreciated. It was footy related ad trainings etc, with the classic finale of going to the bar after a hard training…”I can feel a XXXX coming on” was the infamous jingle.
PLEASE,PLEASE, if anyone could help me out.
Hi all,
I am looking for a copy of a XXXX ad made approx 1980 – 82 at the Overlander Hotel in Mt Isa and having a Rodeo theme. A friend of mine played the part of one of the barmaids. I would like to surprise her with a copy of it. Thanks guys.
Great adds, but they were early 90s. In fact, they came out 91-92. As an Aussie in the UK, I was nicknamed ‘Snowy’ after one of the adds.
This is great, just stumbled on it, searching everywhere for a picture of the trawler/boat ad done on the island, 2005? can’t find it anywhere, it’s a spitting image of our trawler that sank, no insurance and not many photos either, hope l can see it here somewhere in those ad links, great little page this.,
l hear we have Anna Bligh to thank for banning alcohol adverts here in Qld, no wonder l can’t find any pictures.
no l can’t see it here either, oh well,
swampyro@yahoo.com if you know where it is thanks