Carphone Warehouse have associated themselves with the antics of a runaway cellphone (or mobile phone) called Mowbli. Ed Byrne provides the voice over:
“In the beginning all phones start out equal. But the lucky ones come from the Carphone Warehouse.” That’s the mesage we receive in the Mowbli campaign. The first ad takes us to a dreary factory churning out mobile phones – all the same except for one lit up character. In the fashion of I Robot, this phone makes a run for it when he realises he might miss the shipment to the Carphone Warehouse. Despite his break through the factory he does miss the truck. Ah… but there’s a dog. “Follow that truck” he must have said. Eventually he catches up, the truck stops and all is happy. The final voiceover: “The Carphone Warehouse. Our phones have happier lives.”
Sounds a bit like the ad for cheese from happy cows from California.
Click on the image below to play the video in YouTube (HD)
Carphone Warehouse (UK) feature two adventures of Mowbli on their site: Escape from the Factory.
The Escape to Carphone Warehouse campaign was developed at Clemmow Hornby Inge, London.
Post production was done at Passion Pictures, by CGI director Russell Brook and team. CGI matte paintings, 2D and TK were produced at The Moving Picture Company, London, under the oversight of producer Andy Bell. The film was cut by Kate Owen at Marshall Street Editors, Soho.
The soundtrack was especially composed by Gordan Halaykievich, in London. Thanks to Gordan for the YouTube video.