Escape to Carphone Warehouse
Carphone Warehouse have associated themselves with the antics of a runaway cellphone (or mobile phone) called Mowbli.
Ed Byrne provides the voice over:
“In the beginning all phones start out equal. But the lucky ones come from the Carphone Warehouse.” That’s the mesage we receive in the Mowbli campaign. The first ad takes us to a dreary factory churning out mobile phones – all the same except for one lit up character. In the fashion of I Robot, this phone makes a run for it when he realises he might miss the shipment to the Carphone Warehouse. Despite his break through the factory he does miss the truck. Ah… but there’s a dog. “Follow that truck” he must have said. Eventually he catches up, the truck stops and all is happy. The final voiceover: “The Carphone Warehouse. Our phones have happier lives.”
Sounds a bit like the ad for cheese from happy cows from California.
Carphone Warehouse (UK) feature two adventures of Mowbli on their site:
Escape from the Factory: 6.34 mb mpg
Best Ads on TV feature the ad as a 3.3 mb quicktime video.
Charles Inge, Creative Director, features another Mowbli ad, “True Love” (4.4 mb mpg) on the Clemmow Hornby Inge site.
Directors Zak and Dan from Stink, London have the Escape ad hosted on Beam TV. Their producer is Olivia Hirschberg. Director of Photography is Jan Velicky.
Russell Brook, CGI Director from Passion Pictures has another Carphone Warehouse ad as a 1.3 mb quicktime file – looking at the unlucky, unloved ones.
Moving Picture Company, London, provided the CGI, matte paintings, 2D and TK, under the oversight of producer Andy Bell. The film was cut by Kate Owen at Marshall Street Editors, Soho.
The soundtrack was especially composed by Gordan Halaykievich, in London. Thanks to Gordan for the YouTube video.
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(4.92 out of 5)
Love the music in this add, it’s Danny Elfman meets Mozart (Twinkle litle star). Very fresh and original. Who’s this Halaykievic guy? Has he done anything else?
one of the best ads on tv great animation, story line, and most of all the music! … well thats because im the violinist who played on it! gordan is one of the best composers out there he is always a joy to work with. also got to take my hat off to zach and dan well done guys!
ps if anyone looking for a violinist here is my email! stevenhosszu@hotmail.com
On the new advert what is the song for it? I’ve heard it before but I’m damned if I know where from!!!!
If you meant the one with a whistle I think It’s a track from the Kill Bill movie. I’m not sure that track really works well with that advert tho…
what the song that goes: ’space travel’s in my blood, there aint nothin i can do about it…’
plzzzzzzzzzzzz tell me im desperate!!
you are desperate!! there you go hope that helps
but still the slogan is abusive:”Our phones have happier lives”, do they take us for idiots, do we spouse to care about the phone’s happiness, this is not a friend or smth.,