Canon Printer Prints True Colour Doves

Canon’s S830D Bubble Jet Printer is promoted in “Wall”, a 30 second TV advert.

Canon S830D printer with dove photograph

A woman walks into her room with a photograph freshly printed directly from her digital camera on to her bubble jet printer. In the background we see and hear white doves roosting in a tree through the window. The woman hangs her photo of a dove in the window with satisfaction. She jumps to scare off the doves. Just as we think one of them has stayed behind, the wind reveals that we’re looking at the photograph.

Credits

The spot was directed by Rey Carlson via Revolver, for agency Leo Burnett. Post production was done by Fin Design in Sydney. The ad can be seen in quicktime format (2.5 MB) at Fin Design, Australia.

The Printer

The Canon S830D Bubble Jet printer was first released in 2002. It uses six colour cartridges and prints photos in A4. What would have interested photographers in the ad was the capacity to print directly from a digital camera. Canon has since surpassed this printer with the introduction of the Pixma series, promoting it with another ad which will be covered in another post here.

For a 5 page review of the printer see Photo-i in the UK and ZD Net in the USA. See Canon’s international site at www.canon.com or their Australian site, www.canon.com.au

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This entry was posted on Friday, August 5th, 2005 at 12:49 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.