Bud Light Sleigh Ride Ruined
(Average: 4.43 out of 5)
Loading ...Bud Light’s 2004 TV ad, ‘Sleigh Ride’, is still popular for web users, especially right now with Christmas approaching.
We open with a moonlit snow-covered forest with a horse-drawn sleigh in the background. The camera zooms into a couple sitting in the sleigh. “This is so romantic”, the air-muffed woman says. He says, “Well it’s about to get more romantic”. He reaches down and produces a lit candle. “And a little Bud Light”, he says. As he reaches down again the horse whinnies, lifts its tail and lets off a fart. The gas is ignited by the candle and whooshes toward the woman. “Do you smell barbecue?”, the guy says as he sits up with the Bud Light. Voiceover: “Fresh, smooth, real. Bud Light”. The ad finishes with another couple walking past. “Cool -- a rocket sleigh!”, the guy says over the sound of a horse whinny. “It’s all here”, the final voiceover.
Click on the image below to play the video in YouTube (HD)
Credits
‘Sleigh Ride’ was created for Anheuser-Busch by DDB Chicago whose creative team included Mark Gross, Bart Culbertson and Brad Morgan.
The ad was directed by Chris Hooper at Bob Industries, and edited by David Baxter at Panic & Bob. Visual effects were developed at AXYZ. Music was composed and mixed at Scandal Music.
Neighbouring Posts
« « Carlton Midstrength Shed Men Stay Just A Little Longer | Nine MSN Were You There in Mad World? » »
Location 
(USA).
Posted in Inspiration, TV Ads Cinema and Online Videos
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 
Joel on AAMI What About Me: 
Simbolik on 150 Christmas Stamps from 2009: 
Beer Fridge on Bud Light House: 
renee diaz on GoDaddy at Super Bowl 2010: 
Jane Ann on GoDaddy at Super Bowl 2010: 
G. A . Mischke on Recession 101 Billboards: 
Skunk Ape on Ampd Mobile Bus Gives Power To Entertain Yourself: 
Boris on AAMI What About Me: 
this is very funny