Air New Zealand TV ads featuring Peter Fitzsimons

Air New Zealand relaunched its television advertising in Australia in 2004 with “Everything You Love”, a set of tongue in cheek commercials featuring former Australian rugby player, Peter FitzSimons. From a variety of New Zealand locations Fitzsimons complains about the Kiwis. Here’s the script from the 60 second version of the television commercial:

Peter Fitzsimmons in Air New Zealand TV Ad“New Zealand. Show me one good thing about it, I’ll support the All Blacks. Take Queenstown for instance. Sure it’s postcard pretty but does anything ever happen here? (Shotover jet races past). They go on and on and on about spectacular views but there’s always these mountains in the way. (Skiiers negotiate the snowy slopes of NZ). And they rave about the food. Yep. It’s all happening here. The exchange rate makes shopping as cheap as chups. (Reference to NZ accent) But that just means you buy more. And they say the Kiwis are a really friendly bunch. But I haven’t noticed. (FitzSimons, dressed in yellow, stands in an Auckland bar full of All Black supporters). If you ask me the best about New Zealand, it’s the flight home. (In an Air New Zealand plane Fitzsimons is approached by a steward who says “Your hat and scarf sir”. Peter walks off the plane wearing an All Black hat and scarf.


Peter FitzSimons is now a writer (war, sport and biographies) and a columnist with the Sydney Morning Herald.

The Everything You Love campaign was developed at Clemenger BBDO, Sydney, by creative team Danny Searle and Scott Walker.

Filming was shot by James Holt via Luscious International with director of photography Russell Boyd.

  • penny sullivan

    peter is a bloody good journalist and if you ever read any you will find them hard to put down…
    He is a good sport and doesn’t bulls…t about anything and he is a wonderful guy ,hubby,and dad

    both my hubby and I just love him

  • Sandy

    i am just looking for another old air new zealand tv commercial. the story is talking about new parents invite new mum’s parents to visit them, and the gradpa cries at the end.

  • Alan Digby

    I’m looking for the advert that ENYA SANG ”ADIEMUS” anyone got any Ideas ‘E’ mail me please @ digbyalan@btinternet.com

  • L.Jas

    I am looking for an old TVC for Air NZ played in 1986 featuring a girls school hockey team checking in for a flight.
    any help in finding this would be greatly appreciated