I’ve already referred to the Playstation 2 Mountain advert. For a whole lot more examples of TV advertising for specific Playstation games, as well as lifestyle branding ads, see the New Zealand Playstation Life-style page.
Sony launched Playstation 2 as “The Third Place” – a place where you can leave behind work and home to become someone outside the constraints of normal boredom. Euphoria, joy, sadness, excitement, bloodguilt are all accessible at the end of a joystick! The ads raise ethical questions but don’t answer them of course.
Check out the archive connection at the bottom of the page.
