Sony is promoting Life on Playstation in a television advertising campaign spoofing the British nature documentary genre, with three ads shot on a South African game reserve, several hours south of Johannesburg. A group of predatory porn stars tracks down a migrating herd of golfers as they attempt to cross a river. A group of athletes falls prey to well-organised ventriloquists. A market trader, separated from his group, is dramatically warned off by a territorial racing car pit-crew.
Click on the image below to play the Golfers vs Porn Stars video in YouTube (HD)
Click on the image below to play the Athletes video in YouTube (HD)
Click on the image below to play the Traders video in YouTube (HD)
The campaign was developed at TBWA\London by art director/copywriter Paul Silburn, art director/copywriter Tony McTear, agency producer Diane Croll.
Editor was Steve Gandolfi at Cut + Run.
Post Production was done at Framestore, London, by VFX Supervisor William Bartlett, Inferno artists Jonathan Hairman, Chris Redding, CG animators Andy Boyd, David Mellor, Matte artists Nicha Kumkeaw, Tony Peck, Daria Ashley, post producer Scott Griffin, colourists Steffan Perry and Matt Turner.
Audio post production was done at Wave Studios, London.