Analogik on TV Marketing

I came across the Analogik collective while looking at a review of Sony’s Playstation Mountain advert. There’s an insightful article by Dejan Petrovich on their website critiquing effective TV marketing campaigns, looking at subjects such as reaching the audience, attention grabbing, quality vs cheap advertising, efficiency, human curiosity, psychology, TV ad comparisons, examples and more. While you’re there, look around at the excellent resources on creating techno music, flash, 3D animation and so on.

Analogik Playstation article

Analogik – Electronic Music and Multimedia Brisbane, Australia