Land Rover Adventure Quotient
Landrover Adventure -- What Kind of Adventure Quotient Do You Have?
A football fan in a Tai Chi class? A backpacker (Jeremy Howard) acing a sumo wrestler ( Tyler Tuione)? A gardening mum (Jacqueline Joseph) pushed into a ’street luge’? A safari man in a jazzercise class? A weightlifter in a karaoke bar? A man and donkey facing a sky jump?
It’s all out of place in the Landrover Find Your AQ television commercials. Six ads point to a web site where you can find your Adventure Quotient, and choose your most suitable LandRover of course. I took the first quiz and came up as a passionate investigative pioneer. Hmm. Could be true…
Click on the image below to play the video in YouTube (HD)
The videos are all available on the site in flash form, quicktime and windows media form. Click on the image below to get there.
Click on the image below to play the video in YouTube (HD)
Credits
The Landrover AQ campaign was developed at Y&R Brands, Irvine, by executive creative director John Doyle, creative director John Hage, art directors/copywriters Dave Horton and John Fiebke, and agency producer Tricia Hoover.
Filming was directed by Jared Hess (director of the cult movie, Napoleon Dynamite) at Moxie Pictures, with director of photography Munn Powell. See Landrover Donkey Skydive in quicktime at Moxie
Editing was done by Geoff Hounsel at Lost Planet. Sound was designed at Elias Arts.
Sumo Backpacker Match at YouTube
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Location 
(USA).
Posted in Inspiration, Interactive, TV Ads Cinema and Online Videos
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