“Relax, it’s FedEx” is the tagline for the latest Fedex campaign aimed at the office worker. The campaign and new tagline – “Relax, it’s FedEx” – reflects a slight shift in emphasis. While in many previous commercials, disaster struck when workers shipped with another courier, most of the spots in the current campaign stress the need to create your own drama because FedEx is so damn efficient.
Click on the image below to play the Heck of a Job video in YouTube (HD)
Click on the image below to play the Drama video in YouTube (HD)
Click on the image below to play the MBA video in YouTube (HD)
Click on the image below to play the Remind Me video in YouTube (HD)
Click on the image below to play the video in YouTube (HD)
Click on the image below to play the Jenkins video in YouTube (HD)
Click on the image below to play the Chinese Office video in YouTube (HD)
Credits
The Fedex campaign was developed at BBDO New York by Executive Creative Director Gerry Graf,
Chief Creative Officer Ted Sann, agency executive producer Elise Greiche, art director Mike Gambino, copywriter Peter Smith, agency producer, agency producer Alexandra Sterlin.
Filming was shot by director Frank Todaro via Radical Media, Toronto, with executive producer Elise Greiche, director of photography Harris Savides
Editor was Jun Diaz at MacKenzie Cutler.
“There are only so many ways you can do ‘whoops, the package didn’t get there’ spots,” said Gerry Graf, executive creative director at BBDO. “Just one of the eight says, ‘You’re screwed if you don’t use FedEx’.”
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