Relax it’s a Fedex TV Ad
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Loading ...“Relax, it’s FedEx” is the tagline for the latest Fedex campaign aimed at the office worker.
The campaign and new tagline -- “Relax, it’s FedEx” -- reflects a slight shift in emphasis. While in many previous commercials, disaster struck when workers shipped with another courier, most of the spots in the current campaign stress the need to create your own drama because FedEx is so damn efficient.
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Doomed
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Credits
The Fedex campaign was developed at BBDO New York and filmed by director Frank Todaro.
“There are only so many ways you can do ‘whoops, the package didn’t get there’ spots,” said Gerry Graf, executive creative director at BBDO. “Just one of the eight says, ‘You’re screwed if you don’t use FedEx’.”
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