Dove Campaign for Real Beauty

Unilever has launched the “Campaign for Real Beauty”, a global initiative featuring women whose appearances are outside the stereotypical norms of beauty. Out of home and print ads ask viewers to judge the women’s looks (oversized or outstanding? and wrinkled or wonderful?), and invite them to cast their votes at or

Dove Wrinkled or Wonderful?

Dove 44 Hot or Not?

Dove 44 Grey or Gorgeous?

Dove 44 Fat or Fit?

Dove 44 Half Empty or Half Full?

Dove Beauty Spots?


The Campaign For Real Beauty was developed at OgilvyOne, New York, by executive creative directors Steve Hayden and Jan Leth, creative director/copywriter Aurelio Saiz, creative director/art director Bill Bonomo, creative director Dennis Lewis, copywriters Kim Mathers and Lori Dudek, art director Christine Montaquila, associate creative director/art director Sabine Grammersdorf, photographer Ian Rankin, account supervisors Eileen Adelsberger and Gary Towning, programmers Guy Shahar, Livern Chin, John McGeehan and Irwin Horowitz, production manager Eric Ayala, producer Terri Dannenberg.

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