Disability and Employment in TV Ads
In 2003 the Department for Work and Pensions in the United Kingdom produced a series of four TV spots raising issues around employment and disability. Hearing, seeing, mobility and chromosomes all feature in the challenging of assumptions relating to competence.
‘Getting Served’ is set in a noisy club, packed with people dancing. The two barmen are having varying success at getting the drinks orders right. For one of them, the music is so loud, he has to rely on gestures to understand what the customers want. The other however, is having no problems at all… Click on the image below to play the Getting Served video in YouTube
‘High Life’ features a young man talking to a telephonist about the right package for his adventure needs. Click on the image below to play the video in YouTube
‘Committee’ features a first Governors meeting in which responsibilities are about to be handed out by the chairman. Click on the image below to play the video in YouTube
‘Reassuring Lloyd’ – Faith and Ben have been interviewing Sarah who has Down’s Syndrome. All’s gone well but Lloyd the boss will need ‘reassuring’.
Enjoy the touches of humour and irony. disability.gov.uk: TV fillers 2003