Burger King Interacts with Subservient Chicken

Burger King’s promoting ‘chicken the way you like it’ on their virtual chicken site. You get to interact with a Chicken Man in his lounge room. Tell him to sit down, jump up, dance, watch TV, read a book, turn off the lights and so on. Just don’t tell him to strip – Chicken Man won’t be impressed! The site is a collection of flash animations prepared in anticipation of your demands – aimed to please you as the consumer. Of course there are limits to what Burger King can do for us! See the campaign at Subservient Chicken.

Subservient Chicken comes to the camera

Click on the image below to play the video.


The Subservient Chicken viral campaign was developed at Miami-based advertising agency, Crispin Porter + Bogusky, by creative director Andrew Keller, interactive creative director Jeff Benjamin, associate creative director Rob Reilly, copywriter Rob Strasberg, art directors James Dawson-Hollis, Mike Ferrare, illustrator Mike Koelsch, art producer Jessica Hoffman, agency producers Paul Sutton, Rupert Samuel, development partners WDDG, photographer Kyla Kuhner and interactive designer Rahul Panchal.