Blood Saves The World

“It’s hard to save the world. Saving a life is. Donating 1 pint of blood can save up to 3 lives. Maybe someone you know.” That’s the line given in a campaign to motivate young adults to consider donating blood as an active way to change the world. Two North American TV ads, “Charlie” and “Julie”, outline the efforts of activists to change their environment through activism – protesting about worker exploitation and environmental pollution. Despite their efforts, social activism seems to be more complicated than they bargained for. And then the silent but simple message quoted above, with an invitation to visit the web site:

Julie in Blood Saves TV Ad

Click on the image below to play the video.

Click on the image below to play the video.

The site itself,, is highly interactive with plenty of flash animation, facts, motivation, ‘how to start’, myths, and of course the two TV ads in Quicktime format.

As the people who have commented below have noted, this site sets up giving blood as a much more realistic way of ‘saving the world’ than involvement in social action. I would suspect that the creatives behind this campaign were responding to the perceived cynicism of Gen X and Millennial young adults. Giving blood is to be taken out of the category of ‘useless action’, while other counter cultural action is confirmed as pointless. It’s a pity one candle should be made to burn brighter by blowing out other candles.

Filed under: Commercials, Interactive