Audi have had a go at online film to promote the new A3 sportback. The film has a dark science fiction feel to it – Michael Crichton ambience. What makes this a little more interesting than the usual online advert is the personalised angle. Of course it is simple hype – but an intriguing touch to incorporate your information into the actual film. When I looked at the flash animation again later – out of the temporary internet files – all signs of personalisation were gone.
The Perfect Match campaign was developed at 20:20 London, by managing director Tim Garbutt, creative director Peter Ricey, creatives Mark Ricey, Hugo Bierschenk and Dean Woodhouse, and onlien creative Dave Luff.