Audi A3 Sportback – The Perfect Match

Audi have had a go at online film to promote the new A3 sportback. The film has a dark science fiction feel to it – Michael Crichton ambience. What makes this a little more interesting than the usual online advert is the personalised angle.

Audi A3 Perfect Match

Of course it is simple hype – but an intriguing touch to incorporate your information into the actual film. When I looked at the flash animation again later – out of the temporary internet files – all signs of personalisation were gone.

Enter the experience

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This entry was posted on Thursday, October 7th, 2004 at 9:01 pm and is filed under Inspiration, Interactive. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.