Amazon.com Theater Commercials

We know about product placement. But now we’ve got short films made for that very purpose. The products are never mentioned during the ‘advert’ – they’re listed in the credits and available for sale online. All at Amazon Theater – waiting for us all at www.amazon.com

There are five films in the series – one each week. So far we have two available. “The Portrait”, featuring Amanda Detmer and ’starring’ Minnie Driver, explores inner beauty or the lack of it.

“Agent Orange” provides a high energy romance based in an underground railway station, featuring Jesssica Stam.

The ads are available to watch in streamed format, but can also be downloaded as 18 or 35 MB files for Windows Media (WMV), RealPlayer (rmvb) or Quicktime (mov). The actual size of the larger Portrait movie is more like 63 MB. But… with broadband who’s going to complain about the size when the quality is so good!

Credits

The films are produced by Fallon, known for the BMW Movies online campaign. Once again brothers Ridley and Tony Scott’s company RSA (Ridley Scott Associates) provide the expertise. Jordan and Jake Scott, daughter and son of Ridley Scott are two of the directors.

Postscript (July 2005)

The ads are now hosted on Fallon’s awards site
Portrait
Agent Orange
Do Geese See God?
Tooth Fairy
Careful What You Wish For

Neighbouring Posts

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This entry was posted on Wednesday, November 17th, 2004 at 1:34 pm and is filed under TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.