Amazon Advertising by Pearson and Olson

Lynda Pearson and Millie Olson – ‘Amazon women’ – started Amazon Advertising in 1996, based in San Francisco. Their portfolio includes advertising for Canon, Girl Scouts of America and Procter and Gamble. They tell us that women make or influence 80 % of consumer decisions. Here’s a rare company that offers the insights of female directors into advertising with wit, truth and optimism.

Amazon Advertising site

Girl Scouts of America are re imaged as action women without the nerdy associations with green uniforms.

No such thing as Couch Potato Badge in Girl Scouts

Procter & Gamble’s feminine products are sensually promoted in a night club and bar settings.

These Canon ads promote the capacity for colour copying – colors between the colors showcased in arty sensual adverts: Chrome and Anthem.

Click on the image below to play the video.

Click on the image below to play the video.

Also showcased on the Amazon web site is work done by Pearson and Olson while creative directors at Ketchum Advertising, San Francisco. Don’t miss the Flying Van, DHL Worldwide Express 1989 TV advert – featuring a couple of USA jets being outraced by a DHL delivery van.

Click on the image below to play the video.

Filed under: Commercials, DHL, Girl Scouts, Site of the Day