Adidas Olympics TV Ads designed for Athens

TV is saturated with ads relating to the Athens Olympics at the moment. Adidas have a campaign around the theme, “Impossible is Nothing”. 180 Amsterdam have woven together a campaign using three spots with digital trickery matching present day athletes with previous champions.

Ethiopian Haile Gebrselassie takes on the seemingly impossible challenge of beating himself.

Nadia Comaneci ‘reappears’ in a choreographed routine on the uneven bars with 13 year old Russian Nastia Liukin.

St. Kitts and Nevis world 100m champion Kim Collins plays the role of the latest sprinter who goes out there to attempt the impossible, running with the 1936 quadruple Gold medal winner Jesse Owens.

There’s another collection of commercials on the Adidas site, referring to on-site advertising at the Olympics.

Haile, Kim and Nadia in Adidas imagery The outdoor component of the campaign, conceived and produced by 180TBWA alliance partner TBWAChiatDay San Francisco, features a rich stable of past and present adidas athletes, such as Justine Henin-Hardenne, Ian Thorpe, Kim Collins, Maurice Greene, Haile Gebrselassie, Tim Duncan, Muhammad Ali, Jesse Owens, Pyrros Dimas (Greek Weightlifter), Ekaterini Thanou (Greek Sprinter). See the Adidas Olympics press release.

“Impossible is just a big word thrown around by small men who find it easier to live in a world they’ve been given than to explore the power they have to change it. Impossible is a dare. Impossible is temporary. Impossible is nothing.”

adidas Global : Campaigns: IIN

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This entry was posted on Tuesday, July 27th, 2004 at 9:27 pm and is filed under Inspiration, Interactive, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.