Terry Tate Reebok Office Linebacker
Terry Tate, Gridiron footballer, is recruited by Felcher and Sons to keep the staff on task. The moment someone is distracted by idle conversation or computer games, Terry Tate appears out of left field and knocks them over with a message to remember. This is all in aid of Reebok sportswear! Follow up videos include a kick at politically correct office behavior and competition in the workplace.
Click on the image below to play the video in YouTube
You can take a look at/download the video clips at http://www.terrytate.reebok.com/
Credits
The campaign was dreamed up by advertising agency Arnell Group, New York, whose team included creative director Peter Arnell and executive producer Miriam Franklin.
The team from production company, Hypnotic, included director Rawson Thurber and director of photography Eric Haase. See Hypnotic’s Reebok Terry Tate case study.
Editor Jason Painter was working with Swietlik. See the Avid coverage of Painter’s work on the Terry Tate campaign.
Music was composed by Larry Pecorella, David Hutten and Justin Hori at Comma Music and Sound Design. The Terry Tate spots are featured in the Santa Monica reel.
Audio mixer Loren Silber was working with POP Sound.
And who’s the guy behind the character Terry? The Mighty Rasta gives us behind the scenes looks at the making of Terry Tate. The CEO Ron Felcher is played by Michael Sean McGuinness.
Posted in Inspiration, TV Ads
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