Mondelez International is running “Wonderfilled”, an advertising campaign presenting the Oreo cookie as the currency of good will. In “Anthem” the Oreo cookie is passed between the three little pigs, the big bad wolf, Dracula, and other folklore icons. The campaign, online at a oreo.com/wonderfilled, includes a downloadable music track by Owl City, along with 30 second and 90 second versions of Anthem. The Wonder campaign was taken to the streets of New York City, with Owl City and other performers using the song to change everyone’s morning commute for the better.
