Latest ArticlePfizer Finland presents Canex Multi Spectrum Allwormer for Dogs as the answer to the squirmy scenario presented in this print advertising campaign. Who do you take care of? Is it the Yorkshire Terrier or the Tibetan Spaniel? Or is it one of the revolting parasites that lives inside your dog?
Posted under Inspiration, Print
Anchor’s new Super Blue brand of milk is presented as the way to help growing bones in this television commercial with the appearance of a time-lapse growth spurt.
Trojan Vibrating Ring condoms are being promoted in a print advertising campaign featuring a rollercoaster ride in the shape of the word “Orgasm”. In the sky above is a series of fireworks explosions. The tag line: “Make each one special”.
Credits
The Orgasm Rollercoaster concept was developed at The Kaplan Thaler Group, New York, by executive creative [...]
The Cancer Council in Australia promoted an information phone-in relating to prostate cancer, helping men see the gathering of information on the disease as an essential part of being a man. A full page press advertisement featuring 10 vital areas of interest to men, set in the context of a retro document, won an award for best copywriting at the Caxton Awards for Newspaper Advertising 2008.
“In the Kingdom of Man there are certain survival skills we all need to learn. These things make us useful, attractive, relatable, and enjoyable to be around. Thankfully there are only 10, because without them we probably wouldn’t survive any longer than a cold beer on a hot day. Here they are.”
Posted under Inspiration, Print
Procter & Gamble Malaysia presented Safeguard Antibacterial Soap in an award-winning print advertising campaign demonstrating the spread of bacteria. Three print advertisements, Alley, Park and Toilet, use the phrase, “Whatever it’s touched, you touch”.
Posted under Inspiration, Print
Vodafone’s newspaper advertising campaign, “Daylight Saving” won the “Could Be A Caxton” award for October/November 2008. On the last Sunday in September clocks are turned back, giving New Zealanders an extra hour, signalling the journey towards the season of summer. The ad continued the campaign launched with the Changing Times TV ad in 2007, and an earlier print advertisement aligned with Leap Day in February 2008.
“Yay! Daylight saving kicked in last night. So shake out the cobwebs. Dig out the jandals. Dust off the barbie. Lose the love handles. Trim your toenails. Shave your hairy bits. Find the chilly bin. Enjoy a picnic. Or do whatever. ‘Cos we’ve got an extra hour of daylight. Let’s make the most of it”.
Jandals - rubber sandals
Barbie - barbecue
Chilly bin - insulated picnic cooler
“Unlike the majority of the entries, this one’s genuinely built for newspapers – as opposed to a magazine ad that’s been unconvincingly re-sized,” said the Caxtons judge, David Nobay of Droga5 Australia. “It plays to the core strengths of the medium and is designed to explode out of the editorial surrounding it.”
The campaign was developed at Colenso BBDO Auckland, by creative director/art director Steven Cochran, art director/copywriter Nick Worthington, and art director Emmanuel Bougneres.
Posted under Inspiration, Print
Société Bic produced what has become a classic print advertisement in 2004, featuring a woman carrying the signature of Jimi Hendrix, the guitarist legend who died in 1970.
Posted under Inspiration, Print
Australian singer/song writer Josh Pyke takes a ride on a guitar boat in the music video for his single, “Make You Happy”, from the album, Chimney’s Afire, Ivy League Records. The video is online at www.guitarboat.com.
Pyke was filmed navigating Rozelle Bay in Sydney Harbour on the SS Maton - named after Australian guitar manufacturer Maton. The boat is an exact replica, except for size, of Pyke’s Maton CW80E acoustic guitar, including shape, scale, headstock and logo.
Click on the image below to play the video in YouTube (HD)
The Guitar Boat video was filmed by director Sam Bryant via Arithmetic, with director of photography Zoe White, producer Hugo O’Connor, concept artist Andy Cassell, art director Helen O’Loan, costumer Amelia Gebler, and editor Mark Burnnett.
The guitar boat was constructed by Ross Wallace and Maximus Sets.
Every now and then
I get a little too close
To a kind of truth that’s not worth thinking about
But you can’t stop the mind from wandering
You’ve gotta slow it down
Maybe get yourself under control
And it’s hard to stop the pondering
And there have been points when
I feel like I’ve been on a roll
But then those curtains get drawn
And the chances that you thought you had
They really come to nothing at all
And I have no need
For such things
But to make you happy
Does it make you happy?
And I’ve busted strings on this guitar
Makes me feel like I’m getting nowhere
Could you make me happy?
And if you keep me on your right
Could I keep you on my left?
And there’s a question on your lips
On your finger tips
Stabbing in the dark
Like you’re cut, cut,
Cutting your fringe back
But it’s grown out at such an angle
That the shears aren’t sharp
You’ve got to straight, straight,
Straighten the blades up
And if I could make it easier
I would always try to make it easier
But to be a cautious operator
Is the way to
Stop this falling apart
Posted under Inspiration, Music Videos
South African energy provider Sasol used questions as the foundation of an award-winning television advertising campaign, presented in a television commercial featuring a curious puppet. Sasol is redefining its role of exploring questions that lead to sustainable solutions to the global energy crisis.
Posted under Inspiration, TV Ads
Axle Whitehead, a former former Australian Video Hits TV host, has released a video for his song, “Satellite”, helmed by Australian director Bart Borghesi.
Posted under Inspiration, Music Videos
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