Moccona Candles - March 21st, 2010

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Sara Lee has launched a new commercial, “Candles”, following on in the same romance line as “Cinderella”. Filmined in Rio de Janeiro in February 2010, the love story is set in a convenience store. A woman returns again and again to buy jars of Moccona Inspirations coffee. The ad finishes with a beautiful trip down cande lit lane. Moccona Commercial called Candles. Shot in Rio de Janeiro in February 2010 to launch the new Moccona Inspirations range. The Moccona Australia site, www.moccona.com.au, provides a downloadable copy of the ad along with wallpaper images.

Moccona Candles
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Tooheys in the Lab with Danimals - March 21st, 2010

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Lion Nathan is rolling out a new phase in The Lab, the culmination of a five month integrated advertising campaign for Tooheys Extra Dry featuring musician and music producer Mark Ronson. The campaign began in 2009 with a call for entries in a competition for Australian bands to get a chance to work with Ronson in The Lab in New York, along with John Taylor of Duran Duran, Alex Greenwald and Santigold. Ronson’s choice, Sydney band Danimals, has recorded “Fox”, the soundtrack for a set of commercials/music videos. TED The Lab, online at www.tedthelab.com, provides a suite of unique content and behind the scenes footage from The Lab.

TED The Lab site
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More from Orange - March 20th, 2010

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Orange UK is running More from Orange scheme offering bonus deals to loyal customers. The Magic Numbers scheme is designed to help customers stay in touch with those who matter to them most, with a choice of any Orange UK mobile number of an Orange Broadband Wireless and Talk number. Orange Wednesday deal offers two for one cinema tickets with pizza. Dolphin provides mobile internet access. Monkey offers free music and texts in return for monthly top ups. The More from Orange campaign is being promoted in a pair of series of TV adverts directed by French production collective Megaforce, asking a young woman to choose her Lucky Number, and a young man to choose someone to see the movie Zombikini 2.

More from Orange
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Heineken Table Football Tricks - March 20th, 2010

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Every year, Heineken invites employees from offices across the globe to compete in HitFC – The Heineken Champions League Table Football Competition. Heineken International won Europe’s Top Sponsorship Award in November 2009 in the category of Business to Employee with the Heineken Internal Football Competition. Heineken worked with sponsorship activation agency TBWA\BEC to connect the table football tournament into the allure of Heineken’s global sponsorship of the UEFA Champions League, boosting motivation and participation within the Heineken organisation in 30 countries around the world. In this video, launched in February 2010, world champion Rob Atha shares his latest tricks for table football, challenging Heineken employees to enter and win the 2010 Heineken Internal Table Football Tournament.

Heineken Table Football Tricks with Rob Atha
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HP Manifold Virtual and Actual - March 20th, 2010

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Hewlett-Packard have unveiled a new digital sculpture and video installation at their Palo Alto headquarters. The 60-foot long permanent installation is a manifold of responsive panels made of reinforced fiberglass that “bridges the divide between the virtual and the actual.” The installation combines sculpture, animation and interactivity. One side is a beautiful expression of architectural form while the reverse features a syncopated video wall. The permanent installation uses a RFP (reinforced fiberglass) shell derived from CNC milling techniques. See it here.

HP Manifold installation
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Temper Trap Love Lost - March 20th, 2010

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The Temper Trap, a Melbourne band with a growing international reputation, have released a music video for their single, “Love Lost”, from the debut album, “Condition”, featuring schoolboys and schoolgirls jogging through a miserable English day. A physical education teacher barks out order, sending the boys in white through a gruelling exercise, briefly joined by girls in red uniforms.

Temper Trap Love Lost Boys
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Race You There Starcrossed on Google Street View - March 20th, 2010

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Race You There, an Indie pop band from Phoenix and Tucson, Arizona, have produced a music video for “Starcrossed” using Google Street View. The stop motion video takes us for a trip through the desert, heading for the Arizona/California border before zooming into New York City.

Race You There Starcrossed music video
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