Volkswagen of America has used the 2010 Super Bowl to popularize “Punch Dub”, an update on the classic Punch Buggy game, designed to increase model awareness and familiarity by reminding consumers of all the Volkswagens on the road. The “Punch Dub” campaign is based on the classic game that kids used to play back in the original Beetle’s heyday called “Punch Buggy” (or “Slug Bug”), where the first person to see a Beetle would yell,”Punch Bug” and playfully slug his or her friend. Punch Dub (as in VEE Dub) was launched with a 30 second commercial in the third quarter of the Super Bowl XLIV, with a cameo appearance by actor and comedian Tracy Morgan and performer Stevie Wonder.
Taco Bell Poem – It Rocks - February 9th, 2010
(Average: 4.00 out of 5)
Loading ...Taco Bell has recruited retired NBA basketball player Charles Barkley (Sir Charles) to recite poetry about the chain’s new NBA Five Buck Box. “Poem”, the first television spot, presents a formal Charles Barkley, who is usually known for his outspoken and assertive demeanor, penning a poem about the new NBA Five Buck Box.
Michelob Ultra Lance Armstrong in Little Bumps - February 9th, 2010
(Average: 4.00 out of 5) Loading ...Michelob Ultra, the low carb beer produced by Anheuser Busch, is being promoted as the lifestyle choice of the fit and active in a commercial featuring cyclist and author Lance Armstrong. Armstrong, seven-time Tour de France winner, signed a three-year agreement in October 2009, becoming Michelob Ultra’s new spokesperson and ambassador. In “Little Bumps” he gets himself ready to take on what some would call mountains in Malibu, California. Music is “Woo Hoo”, by Blur.
The Who Super Bowl S-Mashup - February 9th, 2010
(Average: 4.00 out of 5) Loading ...The Who, the British band who played the 2010 Super Bowl half time show, have made their music available to purchase, download and play in the Rock Band music video game. “The Who Super Bowl S-mashup”, a specially recorded performance, is available to download now at www.rockband.com/music, on Microsoft’s Xbox 360®, Nintendo’s Wii console, and soon to come on PlayStation®3.
Snickers for Betty White - February 9th, 2010
(Average: 5.00 out of 5) Loading ...Betty White, 88 year old American actress comedian and former television host, turned football player in a high profile commercial for Mars Snickers in the 2010 Super Bowl. White’s game appears sluggish until she takes a bite of a Snickers bar. “You’re not you when you’re hungry”, says the voiceover. The spot finishes with Abe Vigoda having a go. The spot is currently number one in the USA Today Ad Meter.
Bud Light House - February 8th, 2010
(Average: 5.00 out of 5) Loading ...Bud Light goes one step above Heineken’s Walk-In Beer Fridge with “Bud Light House”, a whole house made of Bud Light cans of beer. The spot, shown during the 2010 Super Bowl, shows a man inviting his friends to his new abode. What at first seems to be environmentally responsible recycling turns out to be a novel way of hosting a party.
Dove Men Care Manthem - February 8th, 2010
(Average: 5.00 out of 5) Loading ...Unilever is promoting Dove Men+Care with “Manthem”, a television commercial which debuted during the first half of the 2010 Super Bowl. The 45 second music video, set to the William Tell Overture, spills over with stereotypes associated with masculinity, encouraging men to get to the point where they’re comfortable in their own skin. The spot begins with sperm racing to fertilize an egg before taking us through the journey of a baby boy through childhood and adolescence to adulthood.
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