Sea Shepherd raise plastic awareness
Sea Shepherd, a global NGO focused on conservation of marine wildlife, is using depictions of tortured animals to raise awareness of the impact of plastic debris. A simple plastic bag seems harmless, but it can represent extreme suffering – and even death – for thousands of animals in the oceans. Two key images show a turtle and a seal suffocating, their heads trapped in plastic bags. The caption: “The plastic you use once tortures the oceans forever.” In Portuguese: “O plástico que você usa uma vez tortura o oceano para sempre”. The ads show seals and turtles in extreme agony after coming in contact with plastics from items used in our daily lives and generally discarded without any special care. In addition to the print and posters, social media and digital media pieces have been developed, and further information about the negative impact of plastics in the oceans is available at www.seashepherd.org. The online content also highlights tips to reduce the use of plastic on a daily basis.
