Mondelez International is running “Wonderfilled”, an advertising campaign presenting the Oreo cookie as the currency of good will. In “Anthem” the Oreo cookie is passed between the three little pigs, the big bad wolf, Dracula, and other folklore icons. The campaign, online at a oreo.com/wonderfilled, includes a downloadable music track by Owl City, along with 30 second and 90 second versions of Anthem. The Wonder campaign was taken to the streets of New York City, with Owl City and other performers using the song to change everyone’s morning commute for the better.
Posted in Interactive, Oreo, TV Ads Cinema and Online Videos
Tagged Andy Lyon, Angie Elko, Brien Holman, Brig White, Chris Peel, David Muhlenfeld, Jennifer Lucero, Joe Alexander, Jorge Calleja, Magnus Hierta, Martin Allais, Owl City, Royale, Sarah Berkheimer, The Martin Agency
Microsoft has revealed the next generation Xbox One, during a Reveal conference held in Redmond, Washington. The Xbox One is designed to provide an integrated platform for games, TV, movies, music, sports and Skype. The Connect interactive hardware is incorporated with the new platform. Users are able to navigate and watch television live through their XBox One. “Snap” allows multitasking. Skype, acquired by Microsoft in 2011, has been built into the Xbox experience with HD group calls on the television. Users are able to follow entertainment trends among their friends and in the wider Xbox community. The Xbox One is build around an eight-core, x86 processor and more than 5 billion transistors. Read on for the Xbox One Anthem commercial, the Unveil video, a selection of game trailers and the NFL/XBox collaboration video.
Heineken’s sponsorship of the Heineken Rugby Cup was recently promoted with “The Kick”, a television commercial set in the south of France, and an online competition to “get in the game”. The commercial tells the story of a man’s attempts to stay ahead of the bounce and reclaim a precious Heineken cup signed ball. Filming was shot in French towns of St Paul de Vence, Frejus and Valbonne, with the main cast mostly made up of locals from the three towns.
Posted in Heineken, Rugby union, TV Ads Cinema and Online Videos
Tagged Alan Kelly, Barry Ackroyd, Mutiny, Rattling Stick, Rothco, Screen Scene, Stephen Rogers, Steve Cope, Stitch Editing
In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nation, India and Pakistan. The Happiness Without Borders initiative, also known as “Small World Machines”, provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols, together.
Posted in Ambient, TV Ads Cinema and Online Videos
Tagged Andy Dilallo, Angus Forbes, Dave Loew, Grant McAloon, Highlight Films, Iggy Rodriguez, Jon Wyville, Justin Carew, Leo Burnett, Leo Burnett Australia, Leo Burnett Chicago, Mark Tutssel, Patrick Fileti, Song Zu, The Super Group, Vince Lagana
Channel 4 in the UK is promoting a new television program, “Mating Season”, with an advertising campaign featuring Arthur, a 150-year-old Galapagos tortoise who lost his partner Ethel after 100 years together. His exploits include a series of ill-feted dates and an epic night in a club before finding a match in a very unexpected place. The TV spot is accompanied by a print campaign designed by illustrator, Noma Bar, which evolves the gender symbols into a series of playful symbols that represent various relationship statuses, concluding (as the TV spot does) with the line: modern dating: it’s complicated. The campaign includes a Tumblr site, imaddictedtoarthur.tumblr.com, with animated gifs, a game and Noma’s print ad.
Posted in Channel 4, Interactive, Print Press Posters Billboards, TV Ads Cinema and Online Videos
Tagged 4 Creative, Alice Tonge, Asylum Models & Effects, Chris Bovill, Envy, Final Cut, John Allison, Molly Manners, Moving Picture Company, Orbital, Tom Townend