Pokemon Go Home Posters Appear

A team of creatives has launched a guerrilla poster campaign in the UK using the #PokemonGoHome theme to raise support for EU citizens in the wake of the UK’s Brexit vote. The Pokemon Go Home posters across London present a disturbing scenario in which Pokemon characters from the Pokemon Go game are soon to be deported. Readers are invited to follow up their concern at and sign a petition to the UK government. Copywriter David Felton came up with the idea while talking to a Portugese art director who confessed that he is “genuinely worried and concerned about this future post-Brexit.” Felton connected with graphic designer and web developer Steve Sinyard on @OneMinuteBriefs, and brought in creative director Evan Brown from Los Angeles.

Pokemon Go Home poster

Canal Plus Commentator Goal Never Ends

French TV channel Canal Plus is promoting its sports offering over 15 channels with “Commentator”, a commercial featuring an over-excited broadcaster. His play-by-play commentary on a soccer match reaches a climax with his scream, “Gooooooaaaallll!”. The scream continues long after the game finishes, at home with his family, in the public toilets, in the swimming pool, on the dentist’s chair, at the supermarket, and even in while performing in a karaoke bar. The Canal Plus Commentator ad finishes with the tagline, “Sur CANAL, le sport ne s’arête jamais” (On Canal, the sports never stops). The campaign was

press ads illustrated by Cyril Dosnon and a digital component makes shifted gifs.

Canal Plus Commentator

Nosulus Rift VR Smells at South Park

Ubisoft has worked with Buzzman and Productman to launch Nosulus Rift, a smell-based virtual reality mask designed to promote South Park: The Fractured But Whole game. The game’s hero has a very particular and smelly superpower, his fart smell, that allows him to travel in time and fight his enemies. The player uses the mask to experience subtle smells allowing him or her then to truly incarnate the hero and live an original experience. The Nosulus Rift campaign, online at, includes a web movie and set of 3 interviews with the producer of the game, the nose and the designer. The Nosulus Rift is being road tested at Gamescom in Cologne, Germany, and will be taken to other gaming events in the lead up to the game’s official release on December 6, 2016.

Nosulus Rift South Park Fractured But Whole

World’s Biggest Asshole for Donate Life

Donate Life America, an organ donation advocacy charity in the USA, is encouraging millennial men to become organ donors through “The World’s Biggest Asshole”, a humorous commercial starring obnoxious character Coleman F Sweeney. This low-life guy makes a point of looking out for himself and abusing others, acting in ways that ruin the lives around him. He gives small kids cigarettes, steals laundry and is mean to animals, children and people with disabilities. The short film’s twist comes with Sweeney’s death in his diner. The waitress discovers on his license that for some reason he’s signed up as an organ donor. We go on to see the positive impact this decision has on the lives on deserving people. “Even an asshole can save a life”.

The World's Biggest Asshole mural associated with Donate Life commercial

Katy Perry Rise Olympics Anthem

Katy Perry’s music video for “Rise”, her new single, is serving as the official anthem for NBC coverage of the 2016 Rio Olympics. Filmed in Utah, the Katy Perry Rise music video shows the performer struggling with a pink parachute, at first in an abandoned warehouse, then in the open spaces of Snow Canyon State Park and Sand Hollow State Park. “Rise” is the first track to be released in anticipation of Katy Perry’s fifth album. Fans are able to enter a contest to win a flag made from Katy’s parachute by streaming the song on Spotify, online at

Katy Perry Rise Olympics anthem music video