The Inspiration Room

Missing Kids Stamps

Posted on May 25, 2013 by Duncan

The Missing Children’s Network (Enfant-Retour Québec) is using customisable postage stamps to raise awareness and drive action on behalf of the children who go missing in Canada each year. An interactive site, MissingKidsStamps.ca, provides profiles of missing children and provides an interface with Canada Post’s customisable postage stamp order service. While on the site, visitors can learn more about some of the children being featured. Visitors to the site can download an insert to be used as an e-signature, allowing visitors to add Missing Kids Stamps to their e-mails and other e-correspondence.

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Posted in Canada Post, Interactive, Postage Stamps, Print Press Posters Billboards | Tagged Jane Murray, Jennifer Duong, Joel Derksen, Keen Music, Lowe Roche, Mark Mason, Sean Ohlenkamp | Leave a comment

Help bring them home

Posted on May 25, 2013 by Duncan

The Australian Federal Police (AFP) today joins 17 countries from across the globe to recognise International Missing Children’s Day (IMCD). International Missing Children’s Day aims to encourage everyone to think about children who remain missing and spread a message of hope so they may be found. With today’s focus on missing children, the AFP has launched its second age progressed poster which profiles six long-term missing persons, two of whom disappeared as children. The campaign is online at helpbringthemhome.org.au is an interactive, social networking-driven campaign designed to raise awareness of missing children and help find them. Visitors to the site are able to move around a children’s playground and release virtual balloons representing missing children. Six children from each country have been profiled as part of the campaign.

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Posted in AFP, Interactive, Print Press Posters Billboards | Leave a comment

World’s Most Valuable Social Network

Posted on May 25, 2013 by Duncan

Missing Children Society of Canada, (MCSC) on May 25 a year ago, marked International Missing Children’s Day with the launch of The World’s Most Valuable Social Network, online at www.valuablenetwork.ca. The application empowers anyone with a social network to “donate” their Facebook or Twitter feed to MCSC to notify friends and followers when a child goes missing in their area. Users can choose to link their social networks for a day, a month or indefinitely and can modify their settings at any time. The campaign won Gold Use of Social Media, Silver Public Service/Social Welfare at the London International Advertising Awards, Silver for Social Networks, Silver for Facebook at the One Show Interactive Awards. MCSC has followed the campaign up this year with the World’s Most Valuable Pinboard, a Pinterest site.

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Posted in Interactive, Missing Children Society of Canada | Tagged Grey Canada, James Ansley, Marshneill Abraham, Patrick Scissons, Todd Lawson, Yusong Zhang | Leave a comment

Dangerous Passions in São Paulo

Posted on May 24, 2013 by Duncan

The video of a couple arguing on the balcony of an apartment and the wife’s lover escaping from a window in downtown São Paulo, Brazil, had over 3 million views in the last week. What no one knew is that the drama was played out as part of a campaign introduce “Paixões Perigosas” (Dangerous Passions), a new television drama series from the Investigação Discovery channel. The video was replicated more than 20 thousand times around the web and was shown on TV several times. Read on to see the reveal video.

Dangerous Passions Scene

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Posted in Ambient, TV Ads Cinema and Online Videos | Tagged Alessandro Cassulino, Alex Miranda, Alexandre Abrantes, Daniel Baccaro, Hugo Rodrigues, Jamute, Rodrigo Panucci, Salles Chemistri, Sérgio Matsunaga, Trator Filmes | Leave a comment

Windows 8: Less Talking, More Doing

Posted on May 23, 2013 by Lachlan

Microsoft has released a new 30 second spot for Windows 8 for tablets with the tagline “Less Talking, More Doing.” The commercial is a comparison between Windows 8 for tablets and the iPad, Apple’s tablet computer. In it, the iPad’s user struggles with Siri. “Sorry, I don’t update like that”. “I’m sorry, I can only do one thing at a time”. “I guess Powerpoint isn’t one of those things”. “Should we just play Chopsticks?”. The commercial finishes with a side by side price comparison of the 64GB iPad and 64GB Windows 8 Tablet, specified as the ASUS Vivotab Smart, and the slogan, “Less Talking, More Doing.”