Western & Southern Financial Group in Cincinnati Ohio claims to be one of the nine strongest life insurance groups in the world. To demonstrate that claim visually the group commissioned “Strength” and “Stability”, two television commercials featuring unbreakable presenters. Nothing will shake them, not even a sumo wrestler, elephant, wrecking ball, wind machine, lassoing cowboy or mechanical ball machine.
(Average: 4.50 out of 5)
Loading ...Apple has launched a new commercial for the iPod touch, demonstrating its ability to capture and play video, as well as a wide variety of games available for the platform. The commercial ends with a highlight of the iPod Touch’s new FaceTime video calling feature first introduced with the iPhone 4 and now made possible in the iPod touch by its front-facing camera. Music is “Come Home” by Brooklyn NYC band Chappo.
(Average: 4.00 out of 5) Loading ...Apple has announced the launch of a new Nano iPod, half as small and half as light as its predecessor. The new iPad nano’s music playlists, FM radio, podcasts, photos and orientation can be controlled through its Multi-touch display rather than click wheel. The device includes a clip, hard volume buttons, voiceover, Nike+ and a pedometer. The New Way to Nano commercial, launched at Apple’s September 1 event, features the 2001 single, “Short Skirt, Long Jacket”, by Sacramento band Cake.
(Average: 4.33 out of 5) Loading ...The JFK Presidential Library and Museum is rebroadcasting every stop and every speech from JFK’s presidential campaign from 1960, as it happened, using a dedicated Twitter feed. Readers can access the campaign using smart phones and QR readers. A QR Code (Quick Response) is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The interactive campaign is being promoted with a set of three print advertisements.
(Average: 5.00 out of 5) Loading ...Mentos Rainbow, a roll of flavoured sweets packaged in predictable order, is being promoted in the UK with “Spider”, a popular television commercial featuring one unpredictable spider. A man steps in to sort things out when his girlfriend starts shrieking in horror. He picks up a small spider only to become the victim of a severe case of bullying. “It’s better to know what’s coming next.” Perfetti Van Melle has produced the Mentos Rainbow line, with each roll containing seven fruit flavours (grape, strawberry, orange, watermelon, pineapple, raspberry and apple) all made with real fruit juice, and in the same order.
(Average: 3.50 out of 5) Loading ...Tribal DDB London and Proximity London have created an integrated augmented reality (AR) campaign for the Volkswagen Golf Match targeting new car buyers and Golf prospects. At the heart of the campaign is an augmented reality version of the Volkswagen Golf, which gives users an immersive experience of the car. Users use their augmented reality key, provided in a direct mail pack or online at volkswagen.co.uk, to interact through their webcam online at golfmatch3d.volkswagen.co.uk. The printed car becomes a road with the augmented reality car travelling on it. The user can tilt the road to make the car move faster or slower. A number of spots appear around the car highlighting the various features via pop up text panels detailing the cruise control, parking sensors and all other features of the car.
(Average: 3.50 out of 5) Loading ...Amnesty International has launched “Irony”, campaign based on documentary photographs taken in Caracas, Venezuela, each providing contrasts between the names and the landscape. “El Paraíso” (Paradise) and “El Placer” (Pleasure) were names given to districts to describe the goodness offered to citizens decades ago. Because of indifference from authorities and residents these areas have experienced a significant drop in standards of housing, human rights and community life. “Indifference turns reality into contradiction. Demand dignity.”
(Average: 4.50 out of 5) Loading ...
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