The Inspiration Room

Guinness has launched a new advertising campaign, “World – Bring It To Life”, inviting members of the public to bringittolife.tv where they can use Google Earth to create their patch of the Guinness online world, from November 28.

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Tags to other posts: AMV BBDO, Grant Major, Guinness, Johnny Green, Joost van Gelder, Knucklehead, The Mill, The Quarry, Wally Pfister

Posted under Inspiration, Interactive, TV Ads Cinema and Online Videos

Location (UK).

Gay, lesbian, bisexual, transgendered and straight people gather together for worship at Auckland Community Church every Sunday night, hosted by St Matthew in the City Anglican Church. This controversial billboard has provoked discussion in Auckland, using an adaptation of “Noah’s Ark” (1970) by British pop artist Clifford Richards.

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Tags to other posts: Clifford Richards, M&C Saatchi, St Matthew in the City

Posted under Inspiration, Print Press Posters Billboards

Location (New Zealand).

TAC (Transport Accident Commission) in Victoria Australia is promoting road safety for motorcyclists with The Ride, an integrated advertising campaign. The new public education campaign, online at www.spokes.com.au, highlights to riders the personal risk they are exposed to every time they ride and the behaviours they can employ to reduce their risk.

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Tags to other posts: Curious Film, Lance Kelleher, Postmodern, TAC

Posted under Inspiration, Interactive, Print Press Posters Billboards, TV Ads Cinema and Online Videos

Location (Australia).

Iceland telecom Siminn promoted their 3G internet access in 2008 using a television commercial featuring Galileo and leaders of the Catholic Church, continuing in the same vein as the controversial 2007 ad featuring Jesus, Judas and the Last Supper.

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Tags to other posts: EnnEmm, Sagafilm, Samuel and Gunnar, Siminn

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Iceland).

Verizon is preparing the world for the release of the new Droid on November 6, with “Stealth”, a television and online commercial. “The wait is over. The world of doesn’t is giving way to a bare-knuckle bucket of does. Droid is here.” See more on the dropadroid.com site where users are invited to drop a droid on their friends and workmates.

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Tags to other posts: Motorola, Verizon

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (USA).

Amnistía Internacional (Amnesty International) in Chile has been promoting participation in the government’s gun amnesty program with a print advertising campaign featuring a series of mazes. “The game ends when they find it. Save a life. Give your gun. Disarming House Campaign. Stop. Act. Denounce.”

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Tags to other posts: Amnesty International, Unitas

Posted under Inspiration, Print Press Posters Billboards

Location (Chile).

The Washington Area Women’s Foundation has launched “Be That Woman”, an animated tale of one woman’s journey from a position of need to one of strength, showing the power of investing in women and girls. The video is online at http://www.bethatwoman.org where stories are being told and funds are being raised.

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Tags to other posts: Candy Guard, Clean Cuts, RP3 Agency, Sherbet

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (USA).

New Zealand fashion outlet Superette is presented as the label to be seen dead or alive in, in this print advertisement from DDB New Zealand. “Be caught dead in it – Superette High Fashion”. A little risky for a teenage audience prone to anxiety and depression.

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Tags to other posts: Charles Howells, DDB, DDB New Zealand, Superette

Posted under Inspiration, Print Press Posters Billboards