BMW has hit paydirt with the most watched BMW YouTube video ever (1.6 million views since March 5) in “Dinner for Double R”, a promotional video for the S 1000 RR superbike. Most of us have seen the oldest trick in the book, removing a table cloth from a table and leaving wine glasses and plates in place. Would it be possible to pull of the same trick on a large banquet table using a BMW S 1000 RR bike going from zero to 100 km/h in just 2.9 seconds? The video provides links to Planet Power, BMW TV (bmw.tv), and the BMW Motorrad Facebook fan page.
Compare the Meerkat wins Gold - March 14th, 2010
(Average: 5.00 out of 5)
Loading ...Compare.com’s 2009 Meerkat campaign has won Gold at the 2010 British Television Advertising Awards, earning recognition for Jingles, Sergei, Puppets, Jacuzzi, The Sun Interview, Aleksandr Bloopers, and Sergei Bloopers. Aleksandr Orlov, Russian mascot for the “Compare the Market” campaign, uses his own YouTube channel to remind viewers not to confuse his “Compare the Meerkat” site and comparethemarket.com, which is for humans searching for cheap deals on their car insurance. Also check out the Facebook page, Twitter channel.
Pedigree Catch in Slow Motion - March 14th, 2010
(Average: 4.67 out of 5) Loading ...Pedigree Petfood Canada has launched “Catch”, a multimedia advertising campaign featuring the efforts of dogs to catch Healthy Pocket pieces of Pedigree Vitality. Muscles are tensed. Tongues are let loose. Saliva drips. Bodies are launched. Some are not. Canine expressions of all sorts are captured at 1000 frames per second to take 3 seconds of action into 30 seconds of anticipation. All inspired by “Birds”, the Vitalic music video produced by French digital production house Pleix.
HP Lets Do Amazing - March 14th, 2010
(Average: 4.67 out of 5) Loading ...Hewlett Packard has launched a $40 million dollar advertising campaign this weekend, “Let’s Do Amazing”, featuring hip hop producer Dr Dre, New Zealand comedian Rhys Darby (Flight of the Conchords), and photographer Annie Leibovitz. The eight week campaign, online at HP, Twitter and YouTube, includes TV, print, online and radio. The goal of the campaign is to demonstrate HP’s collaboration with and HP capability, putting a “lense” on what HP has done to help customers excel.
Reebok Reezig Chad Ochocinco - March 14th, 2010
(Average: 4.33 out of 5) Loading ...Reebok has launched a new television commercial advertising “Reezig” in the American market, another element in the “Ree” marketing platform. The US version of the “Reezig” TV spot features Cincinnati Bengals wide receiver Chad Ochocinco (also known as Chad Johnson) running through a fitness track in animated form. The campaign uses the unique, iconic “geometric zig zag shape” outsole to reinforce the benefit ZIGTECH technology provides as it absorbs the impact of heel strike and sends a wave of energy along the length of the shoe to help propel the athlete forward with each step. “The energy drink for your feet”.
Bing Sponsors The Simpsons - March 13th, 2010
(Average: 2.33 out of 5) Loading ...Microsoft is running a series of television commercials promoting Bing’s new sponsorship deal for The Simpsons on Channel 4. The deal includes sponsorship credits before and after episodes, as well as during ad breaks. The TV advertising campaign features a family who use Bing to resolve their own dysfunctional differences. The husband, rather than eating the salad left in the fridge, looks up Chinese takeaways on Bing. When quizzed about the dry cleaning, the wife quickly calls up Bing on her laptop. And Bing becomes the centrepiece for a discussion on the merits of doing aerobics together.
Aircel Save Our Tigers - March 13th, 2010
(Average: 3.50 out of 5) Loading ...Aircel, one of India’s largest mobile service providers, has joined the fight to save India’s Royal Bengal tiger population from extinction. In partnership with Dentsu Communications and WWF India, Aircel has initiated a ‘Save Our Tigers’ project to get the public behind the protection of the country’s national animal. The tiger population has dropped to a current total of 1,411 in comparison to 40,000 tigers a hundred years ago. Aircel is using print, outdoor, online, radio and television advertising encouraging people to not only make donations but join the movement and spread the news. The campaign is centred on the website www.saveourtigers.com as well as on Facebook, Twitter and YouTube.
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