Dutch insurance company Centraal Beheer Achmea recently ran “Birdie”, a commercial presenting a farcical tragedy set in an American car show. Two young men solve their parking problem by using the lowrider technology on their Ford Thunderbird 1965, squeezing under a fence. During the Chicken Dance the guys discover that the crowd is very excited about the arrival of the big Birdie. What is the Birdie? Another good reason to call Centraal Beheer.
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Loading ...Pima Air & Space Museum in Tucson, Arizona, invited local students to compete in the Paper Airplane Project, a contest involving design, construction and flight. The first 300 children between the ages of 6 and 14 who signed up on GreatPaperAirplane.org were eligible to compete to see whose paper airplane can fly the furthest. Arturo, whose plane flew the furthest, won a spot as Guest Engineer on the team challenging the Guinness Book of World Record’s largest paper airplane honors. This massive paper airplane, with Arturo’s name on the nose, was lifted by helicopter to a height of 5,000 feet over the Arizona desert, before being released to fly over a mile. After weeks of salvaging, the Great Paper Airplane, in pieces, is on display at the Pima Air & Space Museum.
(Average: 4.00 out of 5) Loading ...ASICS sponsorship of the 2011 ING New York City Marathon was promoted in a Marathon Experience transit advertising campaign inside New York City’s Columbus Circle subway station. 60-foot-long video screens featured interactive displays, ASICS products and inspirational messages that built up to the marathon. The campaign included the interactive “Run with Ryan” video wall, the “Wall of Names”, and “Slices of Life”.
(Average: 5.00 out of 5) Loading ...World Kitchen in China promoted the USP (unique selling proposition) of Corelle chip resistant dinnerware by placing the product in vending machines. Passersby were able to purchase a plate of their choosing and then watch as it dropped, delivered without cracks or chips.
(Average: 4.00 out of 5) Loading ...Ken’s Salad Dressing is being promoted in a television advertising campaign featuring white rabbits. The bunnies are brought on set to demonstrate that the most dedicated vegetable eaters ever are dedicated to locating and staying with the Ken’s Salad brand.
(Average: 4.00 out of 5) Loading ...Orca Chevrolet is promoting the new Chevrolet Cobalt in Brasila with the Rescue Drive (Resgate Drive), a cunning plan designed to lift the spirits of people who have broken down. In a partnership with a tow car company, the new car was taken to the public right in that moment when they’re thinking at the most about changing their old car: when it breaks down. When the tow car was called for, the Chevrolet Cobalt came along and was introduced to whom had made the call. From that point on, the consumer was invited to take a test-drive to achieve his or her destination driving a brand new car. Orca Chevrolet was able to transform a uncomfortable moment into a carefree and pleasant moment for everyone who participated.
(Average: 4.67 out of 5) Loading ...S7 Airlines is working with Leo Burnett Moscow to create “Russia. Where the Cold is Cool”, an interactive print advertising campaign aimed at the European tourism market. Thermochromic ink was used to create print ads that revealed the real modern Russia when placed in freezing temperatures. Stereotypical images often associated with Russia, bears on the streets, vodka, nuclear power plants, unfriendly people, were replaced or supplemented with more accurate and appealing pictures.
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