KFC is marking the 75th anniversary of the Kentucky Fried Chicken brand with an advertising campaign featuring the return of Colonel Sanders. Seventy-five years ago, a feisty 65-year-old chicken salesman set out to give his neighbors the best friend chicken out there. A decade later that secret recipe and his finger lickin’ good fried chicken made Colonel Sanders one of the most recognizable men in the world. The push includes a marketing blitz with the new Colonel played by “Saturday Night Live” alum Darrell Hammond, store remodels, new packaging, new menu items, a new KFC.com and a “reinvented” ColonelSanders.com, which gives the history of the Colonel in all his different iterations.
State Farm is rolling out “Jake from Planet State Farm”, a Coneheads tie-in with the 2011 commercial “State of Unrest”. In the original ad Jake (Jake Stone) speaks to a couple (Justin Campbell and Caryne Shae) on the phone, mistaken by the wife for a phone sex operator. The new series brings in The Boneheads, the Saturday Night Live skit characters Beldar (Dan Aykroyd), Prymaat (Jane Curtin) and Connie (Laraine Newman). The Coneheads characters, natives of the planet Remulak debuted on Saturday Night Live in 1977, were revived in the 1993 movie, and now return in a series of pre-roll videos talking about cats, yoga and movies. Jake from State Farm (Jake Stone) has his own Twitter feed, @jakestatefarm.
Renault Buenos Aires launched its 2015 Official Service campaign reminding customers why they should always use original parts. The message is totally new and very clear: ‘They look the same until one makes trouble. Always trust original parts’. We can appreciate a set of posters featuring real twins, with one twin from each pair responsible for wreaking havoc on some individuals. But, of course, it’s impossible to guess which one did it.
Christiano Neves and Fernando Barbella, two creatives living and working in London, have created The Mobile Parking Lot, a product for people with device addiction issues. Isn’t it a little bit annoying being in a meeting and seeing how some of the people you’re talking with just don’t stop staring at their phone screens? Or perhaps you’ve found yourself being the one that is not looking or paying enough attention to your interlocutors at meetings… Fact is, most of us have been exposed either passively or actively to this problem of the current times. Neves and Barbella contend that eye contact is the ultimate tool that lets anyone in a meeting know you’re paying attention. That’s why they’ve created and launched up to eight (so far) different versions of this non-tech device that will help us have more productive and well-mannered meetings. Please, next time you’re invited to a meeting at work, #ParkThatPhone.
The United Nations Free and Equal Campaign is honouring May 17, the International Day Against Homophobia and Transphobia, with “Faces”, a video set to Sara Bareilles hit “Brave”. The video celebrates the contributions that millions of lesbian, gay, bisexual, transgender and intersex people make to families and local communities around the world. The cast features “real people” (not actors), filmed in their workplaces and homes, including a firefighter, a police officer, a teacher, an electrician, a doctor and a volunteer, as well as prominent straight ally and UN Secretary-General Ban Ki-moon. The video was launched on May 14 on the Reuters and NASDAQ screens in Times Square. “Lesbian”, “gay”, “bisexual”, “transgender”, “intersex”, “queer”: can you see past the labels?