Wilkinson Sword is promoting the Hydro 5 mens razor with a print advertising campaign featuring a red hairy heart, just in time for Valentine’s Day. “Love needs a bit of upkeep. Have a smooth Valentine’s Day”.
(Average: 4.00 out of 5)
Loading ...Cabinet of Dreams
British charity Women’s Aid is offering shoppers a Valentines Day experience a little more interesting than the usual chocolates or flowers with some truly magical, once-in-a-lifetime gifts. The Women’s Aid Cabinet of Dreams features nine extraordinary Valentine’s gifts, displayed majestically in bell-jars in a Soho shopfront 3D installation. Each gift has its own unique interpretation and illustration from one of London’s top artists or collectives, including Rob Ryan, Kyle Bean, Fred Butler, The Last Tuesday Society, Nicole Mueller, Suck & Chew, Francesca Mair, Marie-Louise Jones and Charlotte Brown. Shoppers can “purchase” the gifts by texting the number next to each item, and donate an amount between £2 and £20 to Women’s Aid. The purchase will then be sent via text to the recipient who will be informed of the donation and their unique present. While £10 can buy a simple bouquet, for Women’s Aid it would be a valuable contribution towards providing lifesaving services, with the added extra of being a truly romantic and unique gift.
Posted in Ambient, Interactive, Valentine's Day, Women's Aid
Tagged Grey, Grey London
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(Average: 3.50 out of 5) Loading ...Heineken Serenade for Valentine’s Day
Heineken has been fostering romance in the lead up to Valentine’s Day 2012 with the launch of a fun new Facebook application called ‘The Serenade’. Based on the brand’s second global film ‘The Date’, the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date. Available in twenty languages, ‘The Serenade’ is designed to put love in the air and smiles on faces around the world. Millions of adult consumers across the globe will be able to participate and create their own Serenade songs via Heineken®’s Facebook page.
(Average: 4.50 out of 5) Loading ...Tate Modern Race Against Time
Tate Modern has released Race Against Time, an iPhone game that blends mobile gaming with art history. The user plays as a wily chameleon, travelling through the history of modern art in order to defeat evil Dr Greyscale’s plan to remove all the colour from the world. As the gamer races through time from 1890 back to the present day, the background, platforms and enemies change to reflect major art movements and works from the last 121 years of modern art. A bespoke soundtrack for the game provides an audio journey through the time period – each decade has a stylistic variant of the main theme and uses instruments appropriate to the era.
Posted in Interactive
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(Average: 3.50 out of 5) Loading ...Reel FX Rebrand R-Imagination
Digital studio Radium/Reel FX, (Santa Monica/Dallas) has re-branded under one name, Reel FX, with a new logo, website makeover and animated video. Radium, a digital studio in Santa Monica, was acquired by Reel FX in 2007. The two companies took on the name “Radium/Reel FX” but has now focused on the one name. The revamped logo is an “R”, a nod to both Radium and Reel FX, encircled by a seemingly simple, hand-drawn line with REEL FX centered below. On the new website and other branding collateral, the line takes the shape of robots, cowboys, rockets, pirates, and hundreds of other images, supporting the idea that Reel FX is where unexpected creative ideas take shape. It is also meant to convey that even the most complex ideas start with a simple line.
(Average: 4.00 out of 5) Loading ...Alexander Olch Knot Yourself
Fashion clothier and accessories shop The Corner and Alexander Olch Menswear are running “Knot Yourself”, a short film by director Matt Lenski, in which French model Aurélie Claudel, complete with moustache and men’s clothing, acts out a tutorial for the 4 In-Hand tie knot. Claudel, who usually speaks with a deep French accent, not only gives a stellar and charming performance as Olch, but also flawlessly lip-syncs his DIY instructions. The film launches as part of a campaign to advertise Alexander Olch gift sets that are available through The Corner.
Posted in TV Ads Cinema and Online Videos
Tagged Matt Lenski, Supply & Demand Integrated
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(Average: 5.00 out of 5) Loading ...Basics 029 Autumn Winter 2011
Basics 029 is a causal wear brand in India, targeting the 23-40 year old male. The Autumn Winter 11 Campaign for Basics 029 celebrates men and their little big quirks. “Basic Hangover”, “Basic Expedition” and “Basic Traveller” demonstrate how in their minds, every common thing has an interpretation only young men can imagine.
(Average: 3.00 out of 5) Loading ...
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