Bloemen.nl, an online florist company in The Netherlands, is running “De Klos”, a commercial featuring a man whose journey home from the office becomes life threatening. He’s the victim of a drive by shooting, is surprised by a cobra in the mailbox, and discovers the lid to the salt cellar unscrewed. “Nooit meer je trouwdag vergeten. Bestel nu alvast een boeket”. (Never forget your wedding anniversary. Order a bouquet now!)
(Average: 5.00 out of 5)
Loading ...Volkswagen has launched the new automatic version of the Amarok in Brazil with an automatic site, amarok.vw.com.br. Just like in the pick-up, people can also choose their option of transmission. If the user chooses to browse in the automatic mode, Amarok identifies the obstacles in the corner of the screen without the person having to use the mouse or the keyboard. The webcam scans the face and the navigation occurs automatically, only with the eyes.
(Average: 3.50 out of 5) Loading ...Creative agency Mother’s latest IP venture, The Ministry of Letters, is launching a smartphone app designed to foster a love of literacy in children. The “Singing Alphabet” app builds on the idea that the alphabet is alive, highly organised and made up of a gang of unique, colourful male and female characters. In the app, the 26 members of the alphabet are shown waiting on stage ready to perform for the user. Children touch a letter to hear it sing its ‘phonetic’ sound. By continuing to press the characters, simple words can be created at the bottom of the screen and the child becomes a composer by creating their own unique tunes.
(Average: 3.50 out of 5) Loading ...Henkel‘s Persil Color Gel is being promoted as the way to preserve clothing color in this print advertising campaign featuring clothing-shaped post-it notes. The campaign is designed to simply represent the way the product keeps the color of the fabric intact with every wash, depicted visually as if it’s like discovering a new garment every time.
(Average: 3.50 out of 5) Loading ...Penguin Books promotion of audio books in Malaysia has won a range of recent advertising awards, including Silver at the 2012 One Show Awards and Black Pencils for Entertainment – Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry – Illustration (Campaign) at the Andy Awards, adding to the Bronze Outdoor Lion at Cannes in 2011. Three print ads show characters walking from the outer ear to the inner ear, representing three well known tales: The Piped Piper of Hamelin, The Wizard of Oz, The Jungle Book.
(Average: 3.50 out of 5) Loading ...“Recorded Contents”, an instore advertising campaign for the Beko USB Recordable television in Turkey, has won a Silver Pencil at the 2012 One Show Awards for Collateral Design / P.O.P. and In-Store. Three highly detailed illustrations demonstrate the power of a small USB device to present the ingredients of War, Documentary and Race.
(Average: 4.67 out of 5) Loading ...3M Post-It Flags are used to point the way in this award-winning print advertising campaign from Singapore. Black and white double-page ads use books to present night views of a forest, city and sea. The campaign won a Silver Pencil Newspaper/Full Page or Spread – Campaign at the 2012 One Show Awards.
(Average: 4.50 out of 5) Loading ...
